Dell Data Center Leadership Enables Customer Value from Converged, Virtualized and Cloud Infrastructures

  Dell Data Center Leadership Enables Customer Value from Converged,
  Virtualized and Cloud Infrastructures

  *Dell enterprise solutions extends the technology vision of the Active
    Infrastructure family for converged infrastructures
  *Introducing the first workloads optimized for Dell Active System
  *Customers benefit from a faster on-ramp to virtualization with updates to
    Dell OpenManage
  *Dell ups the ante on its investments in open source cloud and big data
    solutions with new OpenStack-based products and Emerging Solutions
    Ecosystem partners

Dell World 2012

Business Wire

AUSTIN, Texas -- December 13, 2012

Dell today announced new solutions, partnerships and services that enable
customers to take advantage of major transformative forces in the data center,
focusing specifically on the smooth migration to and management of converged,
virtualized and cloud infrastructures. As of early 2012, 50 percent of all
installed workloads were running VMs, so many of the easily virtualized
workloads are already virtualized, according to Gartner^1. As this number
grows rapidly, Dell is accelerating its commitment to open innovation and
scalable architectures to enable customers to reap the benefits.

“In an effort to drive IT simplicity, efficiency and predictability,
enterprises are rapidly embracing converged, virtualized and cloud
environments,” said Marius Haas, president of Enterprise Solutions Group,
Dell. “Dell is helping businesses rethink their approach to the data center,
to help them realize the full benefits of these trends. By combining Dell’s
scalable design focus and powerful data center offerings with Dell’s
enterprise software assets and services deployment philosophy, Dell is
uniquely positioned to help customers build an open and flexible data center
of the future.”

Converged Infrastructure

As part of Dell’s customer-inspired, end-to-end solutions vision, Dell is
quickly building upon its recent announcement of Active Infrastructure, Dell’s
family of converged infrastructure solutions. With the announcement of the
first set of workload solution reference architectures certified, qualified
and optimized for the Active System 800, Dell is giving IT organizations
blueprints to deploy VDI and unified communications and collaboration
applications essential to any organization. These workload solutions enable IT
organizations to help businesses maximize workforce productivity, deliver
faster and efficient results, and enable organizations to scale. The new
workloads include:

  *DVS Enterprise Active System 800 with Citrix XenDesktop Reference
  *DVS Enterprise Active System 800 with VMware View Reference architecture
  *Microsoft Exchange 2010 Reference architecture
  *Microsoft SharePoint 2010 Reference architecture
  *Microsoft Lync 2010 Reference architecture

In addition, Dell expanded upon its vision for Active Infrastructure by
sharing how it plans to continue to fill the gaps in the industry with
intuitive, flexible and comprehensive converged infrastructure solutions for
customers. By building upon scalable organic and acquired IP from Gale
Technologies, Dell is creating broader business impact beyond the
infrastructure to the applications and workloads that truly power businesses.
Today, Dell is sharing three key elements of its Active Infrastructure vision,

  *The ability to provision workloads in just a matter of hours after an
    Active System 800 arrives fully assembled and crated at the customer
    site^2. Typically, deploying new IT services can take months, according to
    IDC^3. Active System Manager enhanced with Gale Technologies IP would
    enable IT admins to not only rapidly provision physical infrastructure but
    also deploy either virtual clusters in an infrastructure-as-a-service
    manner or highly-available instances of common business workloads using
    standardized templates. The business benefits from improved IT
    responsiveness and faster return on investment.
  *The integration of Dell Fluid Cache technology into Active Infrastructure.
    By introducing tier 0 storage in servers that is integrated with Dell’s
    Compellent storage array, Active Infrastructure customers could extend the
    benefits of virtualization to performance-sensitive, mission-critical
  *The flexibility to support select third-party platforms and integrate into
    existing infrastructure deployments and management frameworks. Future
    versions of Active System Manager enhanced with Gale Technologies IP would
    allow customers to support third-party platforms that are already
    deployed, helping save time, money, and creating a flexible, open, modern
    converged environment. Dell will also enable a broad ecosystem of partners
    for Active System Manager as well as provide a robust set of APIs to
    enable custom integrations with home-grown system management


With leading innovation in server density in the PowerEdge 12^th generation
portfolio, Dell’s year-over-year x86 server shipment growth outpaced the
worldwide industry and the other two largest competitors, according to
International Data Corporation’s (IDC) Q3 2012 Worldwide Quarterly Server
Tracker. Dell is helping customers optimize their virtualized data centers
with 376 percent more virtual machines per U of rack space than HP^4.
Enhancements to Dell OpenManage systems management solutions enable customers
to take advantage of the advanced management capabilities inherent in Dell
servers, storage and networking devices, with key benefits including:

  *Simplified, remote management, with a time savings for a single system of
    up to 25 percent, that helps eliminate agent-based maintenance functions
    that rob IT resources of performance, power and productivity.
  *Enhanced automation with the ability to capture system profiles and apply
    them to new systems to reduce repetitive manual tasks and operational
    expenses for deployment. “Time to deployment” improvements increases data
    center resource efficiency.
  *Enhanced availability and security by decreasing service cycle down time,
    increasing problem identification and remediation. Dell SupportAssist,
    integrated with OpenManage Essentials, is a proactive capability that
    ensures maximum uptime by automatically transmitting troubleshooting
    information to Dell technical support, which in turn hastens resolution
    and parts replacement.

Cloud Storage, Open Source and Big Data Solutions

Dell announced new options for customers exploring various cloud storage
options, and other new OpenStack-based products and Emerging Solutions
Ecosystem partners to enable customers to take full advantage of open source
cloud and big data solutions.

Dell is committed to giving customers choice with open, standards-based
solutions. New choices for cloud storage include:

  *In the cloud: Dell partners Ippany B.V. and Mezeo Software have certified
    solutionswith Dell to enable secure and mobile corporate data
    collaboration via private cloud solutions, based on the Dell Fluid File
    System and Dell DX Object Storage Platform. These solutions give customers
    secure access to corporate data anywhere, and help support the growing
    demands of IT organizations looking to support BYOD (bring your own
    device) initiatives while protecting the security and availability of
    corporate data. Ippany B.V. and Mezeo Software are part of the growing
    Dell storage partner ecosystem that is certified to support a range of
    customer requirements for storage, data management and vertical
  *On-premise-to-cloud: For Dell customers using EqualLogic storage, and
    interested in exploring cloud storage, Dell plans to make available in
    2013 an EqualLogic driver for Crowbar, the open source software framework
    developed by Dell to enable Dell storage with OpenStack clouds.
  *Open source cloud: Inktank joined Dell’s Emerging Solutions Ecosystem, a
    partnership program designed to deliver complementary and interoperable
    hardware, software and services components. The Inktank partnership
    provides Dell customers with an additional cloud-based storage option
    compatible with the OpenStack-Powered Cloud Solution and based on the Ceph
    distributed storage system. Ceph is designed to enable scalable object,
    block and file system storage in a single cluster.

Dell is expanding its commitment to open innovation and support for its
ecosystem of open partners:

  *SUSE will join the Emerging Solutions Ecosystem, fully integrating Crowbar
    with SUSE Cloud, making it faster and easier for customers deploying
    OpenStack-based private clouds.

  *Dell is building Crowbar 2.0, and engaging with this community to update
    this open source software framework, which enables customers to install
    cloud software across clusters and scale out systems quickly and
    automatically. Crowbar’s open source model is critical to Dell Enterprise
    Systems Group’s open innovation strategy.
  *To accelerate customers’ journey to the cloud and to enable gathering
    insights from their big data, Dell and Intel have partnered to enable
    customer access to Dell’s Hadoop big data solutions and OpenStack-powered
    cloud solutions within Dell Solution Centers and Dell Modular Data

And, thanks to thousands of project Sputnik beta program applications from
developers, Dell has introduced a client-to-cloud developer solution – the
Dell XPS 13 laptop, Developer Edition. This project was the first from Dell’s
innovation program, established to enable and fund innovation from anyone in
the company. The second project from this incubation program, RIPTide, is a
real-time analytics solution that can assemble relevant data sets – structured
and unstructured – on-the-fly, using real-time data integration enabled by
Dell Boomi and real-time business intelligence capabilities for reports,
dashboards, analytics, and services for easy deployment with mid-market


  *The Ippany B.V. and Mezeo Software private cloud solutions certified with
    Dell storage are available today.
  *The Active System 800 and Active System Manager are currently available in
    the U.S. and will be available globally in February 2013.
  *The Active System 800 workloads solutions reference architectures are now
    available for VMware View, and Microsoft Exchange, SharePoint and Lync
    2010. The workload solution reference architecture for Citrix XenDesktop
    will be available at the beginning of 2013.
  *The new solutions and vision described for Active Infrastructure will roll
    out in the second half of 2013.


^1 Gartner, Inc., Top Five Trends for x86 Server Virtualization, Thomas J.
Bittman, March 22, 2012.

^2 All Active System beta customers were able to deploy the solution within
four hours of delivery.

^3 According to the December 2011 IDC Converged Infrastructure Survey 2011:
Out of the Clouds, Down to Earth, 57 percent of respondents said deploying new
IT services can take more than 31 days. Of those respondents, 37 percent said
it could take 91 to 180 days.

^4 Comparisons based on February 2012 Principled Technologies extrapolation of
10U worth of Rack servers (5 servers x 4 VMs per server = 20 VMs per 10U or
2.0VMs/U) vs. 10U worth of Blade servers (16 servers x 6 VMs per server = 96
VMs per 10U or 9.6VMs/U)

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