Advertisers Turn to Youku Tudou Dual-Platform Solutions
BEIJING and SHANGHAI, Dec. 13, 2012
BEIJING and SHANGHAI, Dec. 13, 2012 /PRNewswire/ --Nearly 1,200 advertising
partners and related representatives attended the 2013 Youku Tudou Resources
events in Shanghai on December 5 and Beijing on November 28. The two events,
hosted by Youku Tudou Inc. (NYSE: YOKU; formerly Youku Inc. or "Youku"),
China's leading Internet television company, offered prospective advertising
partners an opportunity to better understand Youku Tudou's dual-platform
offerings, which are quickly becoming a favorite option for advertisers, in
advance of their 2013 advertising budget allocations.
The better-than-expected turnout for the Shanghai and Beijing Youku Tudou
Resources events reflected a growing interest among advertisers in the
company's dual-platform advertising solution. To date, more than 20 major
advertisers, including such major brands as Yum Foods, General Mills, Shanghai
GM Buick, and TMall, have made adjustments to their 2012 advertising budgets
in order to take advantage of the service. For the television drama Chu Han,
which will debut online in late December, nearly all of the major advertisers
have opted for dual-platform ads.
Since completing the merger of Youku and Tudou, China's two largest online
video platforms, in August 2012, Youku Tudou has been able to realize
economies of scale in a number of areas -- and to extend the resulting
benefits to its partners. Youku Tudou's dual-platform solution allows
advertisers to reach a vast, diverse user base -- with a combined total of
more than 400 million viewers on a monthly basis according to market research
firm iResearch in September 2012 -- accounting for nearly 80% of China's
online video audience. Fine-grained backend controls allow advertisers to
target their ads by video platform, user location, and other criteria, and to
track ad performance among different viewer demographics.
In addition to expanding advertising clients' reach, Youku Tudou's
dual-platform strategy allows clients to lower costs and reduce duplicate
reach. Third-party monitoring figures from AdMonitor for a Yum Foods KFC
campaign in late August and early September showed a roughly 7% decrease in ad
costs for the company. Yum was one of the first advertisers to experiment with
dual-platform advertising through Youku Tudou. Following the success of the
campaign, Yum Foods subsequently expanded its dual-platform ad placements to
cover all of its brands in Q4 2012.
"We're gratified to see more and more advertising partners taking advantage of
the unique characteristics of Youku Tudou's offerings," said Youku Tudou
president Dele Liu. "Our platforms have a history of strong relationships with
advertisers founded upon strong ad performance, and the integration between
Youku and Tudou's platforms allows Youku Tudou to offer our partners access to
an unprecedented audience, combined with the most advanced metrics and
monitoring system in China's online advertising industry."
Youku and Tudou, China's #1 and #2 online video companies, officially merged
into Youku Tudou Inc. in August 2012. Youku Tudou has continued to operate the
parallel platforms Youku.com and Tudou.com as independent websites with
distinct brand identities. Youku.com targets a mainstream, professional
audience, while Tudou.com is positioned to appeal to a young fashion-conscious
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Internet television platform enables users to search, view and share
high-quality video content quickly and easily across multiple devices. Youku,
which stands for "what's best and what's cool" in Chinese, is the most
recognized online video brand in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary shares, are
traded on the NYSE under the symbol "YOKU".
Jean Shao, Director of International Communications
T: (8610) 58851881-7128
SOURCE Youku Tudou Inc.
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