Publicis Groupe Acquires Outside Line, One of the UK’s Most Renowned Independent Digital Agencies-Move Will Boost Saatchi &

  Publicis Groupe Acquires Outside Line, One of the UK’s Most Renowned
  Independent Digital Agencies-Move Will Boost Saatchi & Saatchi London

Business Wire

PARIS -- December 13, 2012

Regulatory News:

Publicis Groupe (Paris:PUB) [Euronext Paris: FR0000130577] announced today the
acquisition of award-winning British digital agency Outside Line, a specialist
in social and experiential media. The move accelerates Publicis Groupe’s
buildup of its profile in digital markets, in line with its strategic
commitment to continue to increase the revenue it derives from digital and
other high growth sectors.

Founded in 2000 and based in London, Outside Line has become one of the top 5
independent social agencies in the UK according to New Media Age (Top 100
agencies report). The skill-set of the agency's 68-strong team ranges from
digital design and development to content creation, customer relations
management and experience-driven social media marketing. Outside Line's client
list includes Andy Murray, Arla Foods (Cravendale and Lurpak), British Gas,
Queen and Virgin Galactic, and its award-winning campaigns include “Music
Inspired” for Beck’s, “Newsroom Blog” for British Gas, “Milk Matters” for
Cravendale, and “Food Beats” for Lurpak.

Outside Line will be integrated into the Saatchi & Saatchi Worldwide network,
working alongside the Saatchi & Saatchi London office and further improving
the agency's ability to deliver highly creative and effective multi-channel
digital output at a faster, more efficient and cost-effective rate. Ant Cauchi
and Lloyd Salmons, in addition to their current roles as Outside Line's
co-founders, will take senior roles as digital directors at Saatchi & Saatchi
London, and will be responsible for integrating existing business and growing
digital revenue. They will work closely with Saatchi & Saatchi’s creative
partners Kate Stanners and Paul Silburn, director of strategy Richard
Huntington, as well as the director of integration Matt Groves, while
reporting to Saatchi & Saatchi London's CEO Magnus Djaba.

"Outside Line is a perfect cultural fit for Saatchi & Saatchi," said Magnus
Djaba, CEO of Saatchi & Saatchi London. "Both our agencies share an exciting
vision. We're driven to create interactive social currency that is
world-class, both online and offline — work that people share online, tweet
about, and talk about in pubs, playgrounds and by the coffee machine. We're
thrilled to be able to seize this opportunity to strengthen our digital core
and further boost our service to clients in this crucial sector."

"We see this as a terrific opportunity to join an agency whose work we have
always admired," commented Outside Line co-founders Ant Cauchi and Lloyd
Salmons. "Like us, Saatchi & Saatchi's teams are passionate about creating
work that is inspiring and engaging, which people love and want to share. We
know this is an exciting new step forward, both for our agencies and for our

In December 2012 ZenithOptimedia forecast Internet adspend in the United
Kingdom will grow by 9.2% in 2013, followed by 7.8% in 2014 and 4.3% in 2015.

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the
third largest communications group in the world, offering the full range of
services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi),
traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi &
Saatchi), public affairs, corporate communications and events (MSLGROUP),
media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and
specialized communications with PHCG (Publicis Healthcare Communications
Group). Present in 104 countries, the Groupe employs 56,000 professionals. | Twitter:@PublicisGroupe | Facebook:

Viva la Difference !


Publicis Groupe
Peggy Nahmany, + 33 (0)1 44 43 72 83
Corporate Communications
Martine Hue, + 33 (0)1 44 43 65 00
Investor Relations
Stéphanie Atellian, + 33 (0)1 44 43 74 44
Investor Relations
Saatchi & Saatchi
Larissa Vince, +44 7815 142527
Group Marketing Director
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