George P. Johnson Appoints Jorge Narvaez-Arango to Lead Creative on Global IBM Account

  George P. Johnson Appoints Jorge Narvaez-Arango to Lead Creative on Global
  IBM Account

 Architect and experience designer to spearhead storied brand’s experiential

Business Wire

NEW YORK -- December 13, 2012

The number one ranked experience marketing agency, George P. Johnson (GPJ),
today announced the appointment of industry veteran Jorge Narvaez-Arango as
Vice-President of Creative, IBM Worldwide, a brand for which GPJ serves as
agency of record for all global customer event programs. Based in New York
City, Narvaez-Arango will lead GPJ’s creative and experience design efforts on
behalf of the IBM account and coordinate work across every GPJ design studio
globally to grow one of the world’s most innovative technology brands.

Narvaez-Arango takes the reins of this storied creative account at a key time
in its evolution; as IBM continues to build out its groundbreaking Smarter
Planet vision, the role of experiential design in driving consumer perception
and business demand has never been more important to its success. In addition
to delivering innovative and engaging experiences, and ensuring creative
alignment across the global event program, he is also charged with challenging
conventional approaches to event-based marketing through a variety of
channels: physical, online and mobile/tablet/device-driven.

A trained architect and experienced designer, Narvaez-Arango has held senior
creative leadership positions at some of the country’s top design and brand
strategy firms. Most recently, he was the Creative Director for brand
environments at Bruce Mau Design and Creative Partner at Proces5. Since
graduating from Harvard University, he has held similar positions at top
global studios such as Arnell Group, AECOM-DMJM, DMJM Rottet and EMBT
Architects. In these roles he led multidisciplinary design teams, creating
brand experiences for clients such as General Electric, Pepsi, Home Depot,
GNC, DevonWorks, Hines, Soliform, Li-Ning and the Fontainebleau Hotel &

“This is an incredible time for a world class brand such as IBM to embrace
experiential and brand experience as a means to initiate and maintain deeper
relationships with their clients,” said Narvaez-Arango. “I’m excited to
explore how, in the midst of an explosion in technology and communication, we
can be innovative when designing transformative and memorable brand-related
experiences that will support the growth of the IBM brand now and in the

Narvaez-Arango will have the full resources of GPJ’s global creative studios
and its integrated Strategy + Planning practice to build out the future of
experiential engagement for IBM. Brand marketers turn to GPJ to create big
consumer and business-to-business experiential marketing ideas and then
activate them in emerging and established markets worldwide.

“A brand like IBM is a magnet for the best creative talent in the world and we
couldn’t be more excited to have someone of Jorge’s caliber join our team,”
said Fiona Bruder, SVP Client Services Worldwide with GPJ. “He’s the right
person to help us continue to build out IBM’s proprietary ‘Signature
Experience’ marketing model, which takes inspiration from the Smarter Planet
brand platform to completely transform how IBM engages audiences through

About George P. Johnson (

GPJ is the number one ranked experience marketing agency, enabling brand
marketers to create great ideas and bring them to life through integrated
experiential programs that leverage online, device-driven and physical brand
experiences. Brands in technology, healthcare, CPG, finance, automotive and
other markets rely on GPJ to help them compete more effectively on a global
basis by creating and accelerating relationships with customers, employees,
partners, media and other audiences. GPJ is part of Project: WorldWide, the
leading independent engagement marketing solutions network (
Follow GPJ at


George P. Johnson
Tom Maher, 617-535-9820
Executive Director, Marketing
Press spacebar to pause and continue. Press esc to stop.