Proportion of Sales Transactions Completed on Mobile Devices to Grow 58% by 2015 in North America, TCS Global Trend Study

 Proportion of Sales Transactions Completed on Mobile Devices to Grow 58% by
            2015 in North America, TCS Global Trend Study Reveals

Research Shows Mobile App Development Now A Critical Competitive

-- Leading companies have at least 25% of mobile apps designed exclusively for

-- Percentage of consumer sales transactions made through mobile devices to
grow 58% through 2015

-- Through 2015, sales transactions to remain most common engagement with
digital mobile consumers across several industries

PR Newswire

MUMBAI, India, Dec. 13, 2012

MUMBAI, India, Dec. 13, 2012 /PRNewswire/ -- Consumer sales transactions
completed on mobile devices will grow by 58%, as a proportion of overall
interactions[1], between 2012 and 2015 in North America, according to research
commissioned by Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) the
leading IT services, consulting and business solutions firm.

The New Digital Mobile Consumer report highlights the criticality of
developing a corporate strategy for interactions conducted with consumers
specifically through mobile devices. In a similar trend to that seen in sales
transactions, customer services and mobile-specific market campaigns will
experience substantial growth as a percentage of overall consumer interactions
– growing 74% and 76% respectively between 2012 and 2015.

The companies reporting the greatest success with digital mobile consumers are
those that are quickest to adapt to new platforms such as the tablets.
Globally, the leading companies had an average of 25% of their mobile apps
designed specifically for tablets; in contrast, the companies with the least
success had just 17%. Rapid adoption of multiple mobile devices by both
consumers and employees, however, is demanding that mobile strategies evolve
further still.

Businesses increasingly need applications designed to run on both smartphones
and tablets. The leading companies within the study recognise that this
strategy allows them to scale out their applications more effectively across
user groups and mobile device types. In North America in 2012, less than half
(47%) of companies have apps running on both smartphones and tablets. But this
is set toincrease by 23%, with over three in every five apps (61%) planned to
be usable on both types of devices by 2015.

"Consumer facing businesses need to develop strong, well-executed digital
mobile consumer strategies in order to capitalise on the tremendous sales,
marketing, and service opportunities that are now unfolding via the mobile
devices of consumers," comments Dr. Satya Ramaswamy, Global Head of Mobility
at TCS. "Smartphones are becoming the preferred computing devices for
consumers while they are out-and-about, whereas tablets are taking an
increasingly central role for these consumers while they are within their
homes. As a result, these mobile devices are transforming customer experiences
into anytime-anywhere contextual interactions, and are becoming the new
battlegrounds for attracting and retaining profitable consumer segments."

"In The New Digital Mobile Consumer study, we found that across several
industries - transportation, travel, entertainment, media, telecom, retail and
others - top executives expect sales, marketing, and service interactions via
mobile devices to increase dramatically over the next few years. Businesses
that fail to adequately address these interactions via mobile devices risk
being side-lined by competitors, and will be missing precious sales

Companies are also beginning to understand the need to diversify their
approach to applications to improve the way they work internally. In 2012, the
typical North American company will have the most apps developed for
salespeople (13 apps), with apps designed for consumers (12) on a par
withthose for customer services reps (12). However by 2015, customer services
will be overtaken (19), with apps for consumers (18) matching the number
developed for salespeople (18).

About Tata Consultancy Services Ltd (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions
organization that delivers real results to global business, ensuring a level
of certainty no other firm can match. TCS offers a consulting-led, integrated
portfolio of IT, BPO, infrastructure, engineering and assurance services. This
is delivered through its unique Global Network Delivery Model™, recognized as
the benchmark of excellence in software development. A part of the Tata group,
India's largest industrial conglomerate, TCS has over 254,000 of the world's
best-trained consultants in 45 countries. The company generated consolidated
revenues of US $10.17 billion for year ended March 31, 2012 and is listed on
the National Stock Exchange and Bombay Stock Exchange in India. For more
information, visit us at

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[1] This trend relates to volume of transactions conducted by consumer using
mobile devices, as opposed to revenue from sales.

SOURCE Tata Consultancy Services

Contact: Global:, Phone: +91 22 6778 9999; India: |, Phone: + 91 22 6778 9077; APAC:, Phone: +65 9139 3668; USA/Canada:,
Phone: +1 646-313-4594, Europe/UK:, Phone +44207245 1800
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