Vodafone Ireland invests in Tellabs® Insight Analytics(SM) Services to turn big data in the network into actionable

 Vodafone Ireland invests in Tellabs® Insight Analytics(SM) Services to turn
             big data in the network into actionable intelligence

  PR Newswire

  DUBLIN, Dec. 13, 2012

- Tellabs analytics solution helps improve user experience

DUBLIN, Dec. 13, 2012 /PRNewswire/ -- As people rely more on the mobile
Internet, the value of a near-perfect user experience grows. Service providers
continually invest in resources to provide the highest quality of service.
However, there is a valuable resource hidden within networks that can improve
customers' experiences -- the networks' own data.

Multimedia information: Infographic: Harness big data in networks to gain
actionable insights Video: Tellabs® Insight Analytics(SM) Blog: Getting
perspective in your network, by Jonathan Abon

Vodafone Ireland is deploying Tellabs® Insight Analytics(SM) Services to
analyze the network data contained in its multi-vendor 3G mobile network. The
service provider will use the information to optimize network performance and
provide a higher quality of service. It will also enable Vodafone Ireland to
perform capacity management and root-cause analysis quicker and more
cost-effectively.

"By analyzing the data generated by our own network, we will have the ability
to view the bigger picture and take action on correlated information that has
the highest impact on customer quality of experience," said Kevin O'Neill,
Head of Transmission Planning and Network Engineering, Vodafone Ireland. "With
Tellabs' Insight Analytics Services, Vodafone Ireland will be able to
troubleshoot network issues faster. This will help us prevent network outages
and provide adequate bandwidth capacity to our customers when and where they
need it."

Unique approach to network analytics Using a Software-as-a-Service (SaaS)
approach to analytics, the Tellabs Insight Analytics(SM)Services gain a
comprehensive view of service performance from network behavioral patterns
over time. Using this approach, Tellabs makes analytics simple for service
providers by taking care of the underlying technology. Tellabs enables the
service provider to focus on using the information to improve their network.

"As networks evolve from TDM to IP and 3G to LTE, service providers are faced
with increasing challenges in providing outstanding network performance," said
Scott Forbes, vice president, Global Services at Tellabs. "With our global
expertise in mobile networks, Tellabs provides a competitive and unique
analytics solution that helps our customers continue to succeed. We are proud
to work with Vodafone Ireland to help them solve some of the challenges they
face in providing a high-quality user experience."

About Vodafone Ireland Vodafone is Ireland's leading total communications
provider with 2.44 million customers across mobile, fixed line and DSL. At
30th June 2012 Vodafone Ireland's mobile telecoms base was 2.2 million.

About Tellabs Tellabs innovations advance smart networks and help our
customers succeed. That's why 80% of the top global communications service
providers choose our mobile backhaul, packet optical and services solutions.
We help them get ahead by adding revenue, reducing expenses and optimizing
networks.

Tellabs (Nasdaq: TLAB) is part of the NASDAQ Global Select Market, Ocean Tomo
300™ Patent Index, the S&P MidCap 400 Index and several corporate
responsibility indexes including the Maplecroft Climate Innovation Index,
FTSE4Good and eight FTSE KLD indexes. www.tellabs.com

Tellabs® and Tellabs logo are trademarks of Tellabs or its affiliates in the
United States and/or other countries. Any other company or product names
mentioned herein may be trademarks of their respective companies.

Website: http://www.tellabs.com
Contact: Media, Europe, Middle East & Africa, Pia Eerikainen,
+358.9.4131.3355, pia.eerikainen@tellabs.com, or North and Latin America,
George Stenitzer, +1-630-798-3800, george.stenitzer@tellabs.com, or Asia
Pacific, Yvonne Cheong, +65.6215.6334, yvonne.cheong@tellabs.com, or
Investors, Tom Scottino, +1-630-798-3602, tom.scottino@tellabs.com
 
Press spacebar to pause and continue. Press esc to stop.