Tons of Fans A-Tweeting: Aloft Spreads Holiday Cheer With Their “31 to 13” Twitter Sweepstakes

  Tons of Fans A-Tweeting:Aloft Spreads Holiday Cheer With Their “31 to 13”
  Twitter Sweepstakes

  In a Stylish Spin on Countdown Custom, Aloft(R) Unveils Daily Hashtags to
                          tweet for Fabulous Prizes



Business Wire

STAMFORD, Conn. -- December 13, 2012

With a stylish spin on the much-loved tradition, Aloft Hotels, Starwood Hotels
& Resorts Worldwide, Inc.’s (NYSE: HOT) new style at a steal brand, is
counting down the holiday season by offering Twitter fans the chance to win
one exciting prize a day by finding and tweeting a secret daily hashtag.

Here’s how the Aloft “31 to 13” sweepstakes works:

This month, fans can check out Aloft’s festive virtual calendar at Selecting the current date will open the calendar
window to reveal a secret hashtag and unlock the special prize of the day. The
31 prizes given away throughout the month of December include the latest tech
gadgets, VIP access to Live at Aloft Hotels performances, getaways to Aloft
hotels and more!

For a chance to win that day’s prize, @AloftHotels followers must simply tweet
the secret hashtag along with the promo hashtag #Aloft31to13 tagging Aloft’s
handle. Fans can win a prize a day through December 31.

Winners will be announced on the official Aloft Twitter feed, along with clues
and links to that day’s hashtag.

Aloft has been conquering the globe with style since launching in 2005.
Industry-rocking initiatives in music, design, and technology have made Aloft
the must-have brand for the next generation of travelers. The sizzling “style
at a steal” brand blends modern and vibrant design with a social guest
experience. Select Aloft hotels within the portfolio have earned designations
in TripAdvisor's 2012 "Top 25 Trendiest Hotels in the World" rankings.

“Aloft fans continue to make the brand a hit, and this holiday sweepstakes is
one way to thank them,” said Brian McGuinness, Starwood’s Senior Vice
President of Specialty Select Brands. “Travelers also tell us how much they
love staying in touch with Aloft through social media, so we are pleased to
connect with them here while spreading some holiday cheer Aloft-style.”

About Aloft Hotels

With more than 60 hotels in 10 countries, Aloft has rocked the hotel landscape
by offering "style at a steal" everywhere from Baltimore to Beijing to Bogota
to Brussels - and everywhere in between. For more information, please visit

Aloft, like all brands within Starwood's portfolio, is proud to offer the
Starwood Preferred Guest(R) program, which offers a breakthrough policy of no
blackout dates on Free Night Awards. To learn more, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,128 properties in 100 countries and
territories with 154,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of
hotels, resorts and residences with the following internationally renowned
brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton,
Four Points by Sheraton, and the recently launched Aloft, and Element SM. The
company boasts one of the industry's leading loyalty programs, Starwood
Preferred Guest (SPG), allowing members to earn and redeem points for room
stays, room upgrades and flights, with no blackout dates. Starwood Hotels also
owns Starwood Vacation Ownership, Inc., one of the premier developers and
operators of high quality vacation interval ownership resorts. For more
information, please visit

(Note: This press release contains forward-looking statements within the
meaning of federal securities regulations. Forward-looking statements are not
guarantees of future performance or events and involve risks and uncertainties
and other factors that may cause actual results or events to differ materially
from those anticipated at the time the forward-looking statements are made.
These risks and uncertainties are presented in detail in our filings with the
Securities and Exchange Commission. Although we believe the expectations
reflected in such forward-looking statements are based upon reasonable
assumptions, we can give no assurance that our expectations will be attained
or that results and events will not materially differ. We undertake no
obligation to publicly update or revise any forward-looking statement, whether
as a result of new information, future events or otherwise.). The names of
actual companies and products mentioned herein may be the trademarks of their
respective owners.


Starwood Hotels & Resorts
Stacy Trevino, 203-964-4661
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