Loblaw Launches Line of President's Choice® Gluten-Free Foods, Certified by the Canadian Celiac Association's Gluten-Free

Loblaw Launches Line of President's Choice® Gluten-Free Foods, Certified by 
the Canadian Celiac Association's Gluten-Free Certification Program 
Available in the bakery department at select Loblaw banner stores across the 
country 
VANCOUVER, Dec. 13, 2012 /CNW/ - TSX: L Loblaw Companies Limited has launched 
eight delicious President's® Choice gluten-free products, fully certified by 
the Canadian Celiac Association's Gluten-Free Certification Program (GFCP). 
From cookies and brownies to muffins and more, these President's Choice® 
products are a worry free way for Canadians with celiac disease or on a 
gluten-free diet to enjoy great tasting foods made with wholesome ingredients. 
President's Choice® gluten-free products are the first private label line in 
Canada which have met the requirements for certification and are eligible to 
display the Gluten-Free Certification Program (GFCP) trademark of the Canadian 
Celiac Association. The GFCP stands for the independent verification of 
quality, integrity and purity of products. 
"The Canadian Celiac Association believes that all Canadians have the right to 
safe food and we have developed the Gluten-Free Certification Program to meet 
these special needs" states Peter Taylor, executive director of the Canadian 
Celiac Association. "The CCA advocates on behalf of approximately 2,000,000 
Canadians suffering from celiac disease and gluten sensitivity who are 
frustrated by the uncertainty of identifying gluten-free products that are 
essential for their well-being." 
Priced at $5.99, the PC® Gluten-Free line can be found in the bakery of 
select Loblaw banner grocery stores in British Columbia at local Real Canadian 
Superstore® and Extra Foods®. 
"The number of Canadians diagnosed with Celiac disease, experiencing 
sensitivities to gluten, or choosing to follow a gluten-free diet is 
increasing and we are pleased to be able to offer President's Choice® gluten 
free products certified by the trusted GFCP trademark," said Ian Gordon, 
senior vice-president, Loblaw Brands, Loblaw Companies Limited. 
President's Choice(®) gluten-free goods: 
President's Choice® Gluten-Free Mini Brownies: Everything a brownie should 
be: soft, chewy and deliciously moist! 
President's Choice® Gluten-Free Blueberry Muffins: Soft and tempting muffins 
made with tender, juicy blueberries. 
President's Choice® Gluten-Free Double Chocolate Muffins: Moist and rich 
chocolate muffins made with real chocolate chips. 
President's Choice® Gluten-Free Lemon Poppy Seed Loaf Cake: A soft, moist 
loaf cake loaded with poppy seeds and bursting with natural lemon flavor. 
President's Choice® Gluten-Free Banana Loaf Cake: A soft and delicious loaf 
cake made with real banana purée. 
President's Choice® Gluten-Free Coconut Cookies: Moist and delicious coconut 
cookies made with brown sugar, molasses and a hint of vanilla. 
President's Choice® Gluten-Free Chocolate Chip Cookies: Delectably soft 
cookies loaded with rich chocolate chips. 
President's Choice® Gluten-Free Sliced White Sandwich Loaf: A wholesome and 
flavourful white loaf, excellent as toast. 
Learn more at www.pc.ca or follow us on Twitter (@preschoice) and Facebook 
(President'sChoice). 
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice®, no name® and Joe 
Fresh® brands. In addition, the Company makes available to consumers 
President's Choice Financial® services and offers the PC® points loyalty 
program. 
High-resolution images are available. 
or to arrange an interview please contact:  
Loblaw Companies Limited 905-459-2500/pr@loblaw.ca   
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
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CO: Loblaw Companies Limited
ST: British Columbia
NI: RET FDR NP  
-0- Dec/13/2012 15:57 GMT