Loblaw Launches Line of President's Choice® Gluten-Free Foods, Certified by
the Canadian Celiac Association's Gluten-Free Certification Program
Available in the bakery department at select Loblaw banner stores across the
VANCOUVER, Dec. 13, 2012 /CNW/ - TSX: L Loblaw Companies Limited has launched
eight delicious President's® Choice gluten-free products, fully certified by
the Canadian Celiac Association's Gluten-Free Certification Program (GFCP).
From cookies and brownies to muffins and more, these President's Choice®
products are a worry free way for Canadians with celiac disease or on a
gluten-free diet to enjoy great tasting foods made with wholesome ingredients.
President's Choice® gluten-free products are the first private label line in
Canada which have met the requirements for certification and are eligible to
display the Gluten-Free Certification Program (GFCP) trademark of the Canadian
Celiac Association. The GFCP stands for the independent verification of
quality, integrity and purity of products.
"The Canadian Celiac Association believes that all Canadians have the right to
safe food and we have developed the Gluten-Free Certification Program to meet
these special needs" states Peter Taylor, executive director of the Canadian
Celiac Association. "The CCA advocates on behalf of approximately 2,000,000
Canadians suffering from celiac disease and gluten sensitivity who are
frustrated by the uncertainty of identifying gluten-free products that are
essential for their well-being."
Priced at $5.99, the PC® Gluten-Free line can be found in the bakery of
select Loblaw banner grocery stores in British Columbia at local Real Canadian
Superstore® and Extra Foods®.
"The number of Canadians diagnosed with Celiac disease, experiencing
sensitivities to gluten, or choosing to follow a gluten-free diet is
increasing and we are pleased to be able to offer President's Choice® gluten
free products certified by the trusted GFCP trademark," said Ian Gordon,
senior vice-president, Loblaw Brands, Loblaw Companies Limited.
President's Choice(®) gluten-free goods:
President's Choice® Gluten-Free Mini Brownies: Everything a brownie should
be: soft, chewy and deliciously moist!
President's Choice® Gluten-Free Blueberry Muffins: Soft and tempting muffins
made with tender, juicy blueberries.
President's Choice® Gluten-Free Double Chocolate Muffins: Moist and rich
chocolate muffins made with real chocolate chips.
President's Choice® Gluten-Free Lemon Poppy Seed Loaf Cake: A soft, moist
loaf cake loaded with poppy seeds and bursting with natural lemon flavor.
President's Choice® Gluten-Free Banana Loaf Cake: A soft and delicious loaf
cake made with real banana purée.
President's Choice® Gluten-Free Coconut Cookies: Moist and delicious coconut
cookies made with brown sugar, molasses and a hint of vanilla.
President's Choice® Gluten-Free Chocolate Chip Cookies: Delectably soft
cookies loaded with rich chocolate chips.
President's Choice® Gluten-Free Sliced White Sandwich Loaf: A wholesome and
flavourful white loaf, excellent as toast.
Learn more at www.pc.ca or follow us on Twitter (@preschoice) and Facebook
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
135,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice®, no name® and Joe
Fresh® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points loyalty
High-resolution images are available.
or to arrange an interview please contact:
Loblaw Companies Limited email@example.com
SOURCE: Loblaw Companies Limited
To view this news release in HTML formatting, please use the following URL:
CO: Loblaw Companies Limited
ST: British Columbia
NI: RET FDR NP
-0- Dec/13/2012 15:57 GMT
Press spacebar to pause and continue. Press esc to stop.