Both Businesses and Consumers Can Benefit From Contextually Relevant
Digital Messaging, According to New White Paper by Wireless Ronin
MINNEAPOLIS, MN -- (Marketwire) -- 12/13/12 -- Wireless Ronin
Technologies, Inc. (NASDAQ: RNIN), a leading marketing technologies
solutions provider, published a white paper outlining how businesses
can optimize sales and operational efficiencies by deploying a
Contextual Content Strategy that blends business and customer
behavioral and situational context data to create optimized digital
messages that are relevant to the customer yet designed with the
company's business objectives in mind. This approach leads to greater
customer engagement, improved operational efficiencies or more
effective offer management - ultimately leading to increased sales.
Essential to the success of a Contextual Content Strategy is the
ability to collect and integrate data with a digital Content
Management System. The white paper will explain how pre-defined
business rules are combined with available business or customer data
to determine not only what content is communicated, but when. With an
intelligent Context Management System, companies can create immersive
and targeted experiences through personalized product information,
geographically and seasonally relevant offers or news, applicable
social media posts, and customized digital content across multiple
channels. And when the content is also tied to operational system
data, such as store-specific POS or inventory, a win-win scenario
results where content is created with business objectives in mind and
customers respond because messages are personally relevant.
To view the white paper in its entirety, click here
About Wireless Ronin Technologies
Wireless Ronin Technologies, Inc.
(WRT) (NASDAQ: RNIN) (www.wirelessronin.com) is a marketing
technologies company with leading expertise in current and emerging
digital media solutions, including signage, interactive kiosks,
mobile, social media and web, that enable clients to transform how
they engage with their customers. WRT provides marketing technology
solutions and services to clients, helping increase revenue and
improve operating efficiencies to execute marketing initiatives.
Since launching RoninCast(R) digital signage software in 2003, WRT
has led the digital signage industry by bringing leading edge
technology, services and support to its clients. WRT offers an array
of services to support its clients' marketing technology needs
including consulting, creative development, project management,
installation, training, and support and hosting. The company's common
stock trades on the NASDAQ Capital Market under the symbol "RNIN".
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SVP, Sales and Marketing
Investor Relations Contact:
Matt Glover or Michael Koehler
Liolios Group, Inc.
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