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300 Million People View TripAdvisor Content on Sites Other than TripAdvisor Each Month

 300 Million People View TripAdvisor Content on Sites Other than TripAdvisor
                                  Each Month

Number of People Seeing TripAdvisor Reviews and Opinions Each Month on
Partners' Sites has Doubled Since Last Year as a Growing Number of Businesses
Embrace Traveler Feedback

PR Newswire

NEWTON, Mass., Dec. 13, 2012

NEWTON, Mass., Dec. 13, 2012 /PRNewswire/ -- TripAdvisor®, the world's largest
travel site*, today announced that the number of people who view TripAdvisor
content on sites other than TripAdvisor has doubled since last year to over
300 million per month, as marquee brands around the world -- including Best
Western International and Thomas Cook -- now partner with TripAdvisor to
display TripAdvisor traveler content on their sites.

(Logo: )

To date, more than 500 companies, including hotel chains, Destination
Marketing Organizations (DMOs), airlines and online travel agencies, have
entered into an agreement to feature TripAdvisor content on their sites and
enhance their offerings with valuable user-generated content. In addition,
over 50 of those organizations including Wyndham Hotel Group have partnered
with TripAdvisor for Review Collection Services where TripAdvisor powers their
review collection process.

TripAdvisor Partnership Opportunities

TripAdvisor offers an array of services for travel brands to syndicate
TripAdvisor content and encourage more traveler reviews, including the
following options: 

  o Content Syndication – Allows partners to leverage the full suite of
    TripAdvisor content and integrate it into their site to further engage
    their consumers and increase bookings as a result¹. Content available to
    partners include hotel, attraction, and restaurant reviews, as well as
    destination content and traveler photos.  
  o Review Collection Services – Empowers partners to collect reviews from
    their customers post-trip in partnership with TripAdvisor. TripAdvisor
    provides easy and cost-effective solutions to manage the process including
    hosting and customizing the review form, moderating content and providing
    data feeds to integrate jointly collected reviews into the partner's
    website and analytics. Reviews collected through TripAdvisor's review
    collection platform can be featured on the partner's website, as well as
    on TripAdvisor, which receives more than 60 million unique visitors each
  o Free tools – Through TripAdvisor's free Widget Center, individual
    businesses may download free tools including the Full Review Form tool,
    which allows properties to collect candid traveler reviews through their
    own websites. TripAdvisor has seen an increase in the number of
    third-party sites hosting free TripAdvisor widgets, as more than 60,000
    unique domains currently feature TripAdvisor widgets.

"The number of people viewing TripAdvisor ratings, reviews and opinions on
some of the world's most recognizable and respected travel brands is
staggering," said Christine Petersen, president of TripAdvisor for Business.
"The TripAdvisor content our partners feature helps travelers plan the perfect
trip, and our partners are increasingly taking content syndication one step
further through Review Collection partnerships with TripAdvisor. According to
a recent study², 53% percent of travelers won't book a hotel if it doesn't
have TripAdvisor reviews."

"We recognize that a growing number of guests turn to social communities and
online reviews for research before they book a hotel stay. Our commitment is
to provide the most information possible to visitors to ensure
they're booking their travel plans with confidence," said Best Western Senior
Vice President of Sales and Marketing Dorothy Dowling. "Now our guests read
TripAdvisor traveler reviews without leaving our site, which not only saves
time but also helps each guest choose the right Best Western hotel for their

About TripAdvisor
TripAdvisor® is the world's largest travel site,* enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, with more than 60 million unique monthly
visitors*, and over 75 million reviews and opinions. The sites operate in 30
countries worldwide, including China under TripAdvisor also
includes TripAdvisor for Business, a dedicated division that provides the
tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 19 other
travel media brands, and together the sites attract more than 74 million 
unique monthly visitors.** TripAdvisor, Inc.'s travel media brands include,,,,,,,,,,,,,,,,,, and

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2012

**Source: comScore Media Metrix for TripAdvisor, Inc. and its subsidiaries,
Worldwide, July 2012

¹ Wyndham Worldwide Q1 2012 earnings report citing approximate 30% increase in
conversions due to placing TripAdvisor content on sites.

² According to a September 2012 PhoCusWright survey of 2,739 respondents.
Participants for the study were solicited at random through a pop-up
invitation link on

©2012 TripAdvisor, Inc. All rights reserved. 

SOURCE TripAdvisor

Contact: Kevin Carter, +1-617-795-7577,
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