China’s Leading Location Based Social App, Jiepang, Partners with Starbucks to Enable Sharing Mobile Christmas Cards with

  China’s Leading Location Based Social App, Jiepang, Partners with Starbucks
  to Enable Sharing Mobile Christmas Cards with Friends

Upon visiting a Starbucks store, users of Jiepang can share a special
Christmas e-card with friends on Sina Weibo, the largest microblogging service
in China.

Business Wire

SHANGHAI -- December 13, 2012

The holidays truly become meaningful when we spend time with our loved ones.
This year, Jiepang, China’s location based social mobile app partners again
with Starbucks for a creative Christmas promotion to encourage and reward
togetherness at over 300 stores in eastern China.

Through the end of December, Jiepang users who check-in at any Starbucks store
in Shanghai, Jiangsu or Zhejiang province will earn one of four special
Christmas badges: Soldier, Snowman, Fox or Bird. They can visit different
Starbucks stores to collect all four badges, then unlock the “Magic Wish”
badge and redeem a buy-one-get-one free reward. Over 10,000 “Magic Wish”
badges have been unlocked since the promotion started in November.

And starting early December, Jiepang users will also be able to unlock a
special feature every time they check-in at Starbucks, which enables them to
send out a Starbucks e-card to their friends as an invitation for get
together. The e-card features customizable seasonal greeting messages. They
can sync this e-card to Sina Weibo, the largest microblogging service in
China, to tag and notify their friends with one single click.

“Starbucks has always been a place for togetherness,” said Liana Yu, Digital
Manager of President Starbucks Coffee Shanghai. “The partnership with Jiepang
gives us a special opportunity to attract customers in both the online and
offline world to celebrate the magical Christmas season together.”

“Sending a Christmas card to your friends via mobile should be simple and
delightful. With our newest app update, Starbucks customers can now use
Jiepang to share their in-store experiences with friends across multiple
social networks." said David Liu, founder and CEO of Jiepang. "We're proud to
be a mobile social media partner of Starbucks since 2010, because of our
shared values for creating great customer experience.”

Every day, thousands of Jiepang users check-in at Starbucks to share their
Starbucks moments with family and friends. In light of this, Jiepang has been
working with Starbucks to experiment with many of the most innovative
engagement initiatives, such as branded photo filters, location-based tips and
so on, all of which have yielded truly impressive results.

About Jiepang:

  *OS Coverage: iOS, Android, Windows Phone, Symbian, WAP and HTML5
  *Community: 4 million fashionable youngsters in China, Taiwan and Hong Kong
  *Merchant Partners: Over 9,000 chain, medium and small businesses
  *Brand Partners: Over 300 local and international brands, including
    Starbucks, Starwood, Louis Vuitton, H&M and more
  *Team Size: Over 100 employees between headquarter in Beijing, offices in
    Shanghai, Guangzhou, Taipei and Hong Kong

Jiepang is China’s leading social mobile app that helps users explore, share
and save cool places. It also provides personalized recommendations on venues,
events and deals based on where users, their friends, and people with similar
tastes have been. Currently Jiepang is preloaded in all new HTC, Sony Ericsson
and Nokia smartphones in China.

Latest updates about Jiepang are available from the official blog and Sina
Weibo (Chinese language):


Pat Meier Associates
Pat Meier-Johnson, 415.389.1700
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