Gaiam Launches New Ecommerce Site on Demandware Commerce Platform

      Gaiam Launches New Ecommerce Site on Demandware Commerce Platform

PR Newswire

CHICAGO, Dec. 13, 2012

CHICAGO, Dec.13, 2012 /PRNewswire/ -- Gaiam, the leading producer and
marketer of lifestyle media and fitness accessories, has been delivering
positive change through personal development, health and wellness since 1988.
Gaiam has decided to extend its positive channels to its ecommerce business by
providing users with a high-quality, sophisticated shopping experience at

In order to have more flexibility and functionality, Gaiam brought in the
ecommerce experts at Lyons Consulting Group, the premier ecommerce strategy,
design, development, hosting and support firm. Lyons Consulting Group migrated
Gaiam's site from an underperforming solution to Demandware® Commerce, a much
more robust and flexible cloud-based platform.

Additionally, Lyons Consulting Group developed wireframes for an enhanced user
experience and integrated several key third-party party systems, including ERP
and analytics. The new site provides a better shopping experience for
customers and provides Gaiam with improved marketing and merchandising

Gaiam also leveraged Demandware's responsive web design capabilities to
efficiently launch the new site across multiple devices, including a mobile
site, to achieve a consistent consumer shopping experience across channels.

"With the efforts and dedication of the Lyons team we were able to
collaboratively launch a new, user friendly website that incorporates some of
the latest ecommerce technologies," said Jill Honken, Director of Web
Operations for Gaiam. "We knew we chose the right partner in working with
Lyons for our implementation."

"Because lyonscg is a full-scale ecommerce solution, our goal is to ensure
that our customers are happy from beginning to end," said Rich Lyons, CEO and
president of Lyons Consulting Group. "We were thrilled to create a beautiful
and successful site for Gaiam while providing a smooth design and
implementation process."

The new site was launched on October 10, 2012.

About Gaiam
Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle
media and fitness accessories. With a wide distribution network that consists
of over 60,000 retail doors, close to 15,000 stores within stores, 5,600 media
category management locations, a digital distribution platform and more than
10 million direct customers, Gaiam is dedicated to providing solutions for
healthy and eco-conscious living. The company dominates the health and
wellness category and releases non-theatrical programming focused on family
entertainment and conscious media. For more information about Gaiam, please
visit call 1.800.869.3603.

About Lyons Consulting Group
Lyons Consulting Group is the premier ecommerce strategy, design, development,
hosting and support firm dedicated to help clients continually grow and
succeed in their online business. With a proven track record to deliver
creative, robust and most importantly, increasingly profitable ecommerce
sites, our diverse group of experts are committed to customer satisfaction and
project excellence.

As a leading Demandware partner in the US, lyonscg has years of experience in
ecommerce strategy, creative design, platform customization, technical
development, backend integration, quality assurance, and support. lyonscg
understands that each client's sites and needs are unique, yet are able to
deliver each and every time. Bottom Line: Lyons Consulting Group helps online
businesses to realize the potential of ecommerce. Guaranteed. For more
information about lyonscg or to see their extensive list of clients, visit or call 312.506.2020.

SOURCE Lyons Consulting Group

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