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Buffalo Wild Wings Launches Team Up for Kids and Partners with Boys & Girls Clubs of America



  Buffalo Wild Wings Launches Team Up for Kids and Partners with Boys & Girls
  Clubs of America

Focused commitment to youth sports kicks off at Buffalo Wild Wings Bowl, Dec.
                                      29

Business Wire

MINNEAPOLIS -- December 13, 2012

With a passion for sports and a commitment to giving back, Buffalo Wild Wings®
today announced it is focusing its philanthropic efforts to support youth
sports in underserved communities through its Team Up for Kids™ initiative.
Kicking off the initiative is a new partnership with Boys & Girls Clubs of
America, designed to bring sports into the lives of kids who need it most.

Through Buffalo Wild Wings’ support, Boys & Girls Clubs of America will create
and enhance flag and tackle football and dance line programs and increase
opportunities for kids to participate at Clubs across the country. The
partnership also will include education and training programs for
administrators and volunteer coaches for use across all team sport programs.

“At Boys & Girls Clubs of America, we know that active engagement in sports
leagues and team play benefits young people in many ways. Beyond the obvious
health and wellness benefits, we see how young people develop strong
character, team building and social competency skills,” said Jim Clark,
president and chief executive officer of Boys & Girls Clubs of America. “We
could not be more delighted to begin this partnership with Buffalo Wild Wings,
a company that is clearly committed to recognizing the champion in every
child. We look forward to engaging thousands of young people through at least
1,600 sports teams over the next two years.”

“Sports are core to our brand, and we believe sports teach kids important life
skills. Playing sports is about igniting a passion, belonging to a team,
learning sportsmanship and accountability to others, accomplishing goals and
building self-esteem,” said Mary Twinem, Buffalo Wild Wings chief financial
officer and the driving force behind the launch of Team Up for Kids. “These
life lessons are at the heart of Boys & Girls Clubs and we’re excited to
partner with them to achieve our vision of helping build communities where all
kids can thrive, compete and belong to a team.”

Buffalo Wild Wings expects to raise more than $1 million over the next two
years through a variety of promotions including sauce and seasoning bottle
sales as well as numerous in-store fundraising activities, with a $600,000
commitment to Boys & Girls Clubs of America in 2013.

Kicking Off More Than a Game

The Buffalo Wild Wings Bowl in Tempe, Ariz., marks the company’s first
sponsorship of a college bowl game and kicks off the Boys & Girls Clubs of
America partnership with fundraising events to benefit the Boys & Girls Clubs
of the East Valley in Tempe and the home markets of TCU and Michigan State.

Eat Wings, Raise Funds.

On Dec. 12 and Dec. 29, all Tempe-area Buffalo Wild Wings will donate a
portion of their sales to Boys & Girls Clubs of the East Valley.

Game Day Experience

Buffalo Wild Wings is honored to host nearly 400 youth from Boys & Girls Clubs
of the East Valley at the Buffalo Wild Wings Bowl on Dec. 29.

Beyond the Bowl

Kids in a team’s home market will also win, as a TCU fan and a Michigan State
fan will compete during the Buffalo Wild Wings Bowl half-time to earn a
$10,000 donation for the Boys & Girls Club in their school’s community.

Buffalo Wild Wings’ commitment to helping make communities a better place to
live, work and grow has been a part of its culture for over 30 years. Since
the first restaurants opened in Ohio, the company supported local community
and school sports teams. Over the years, Buffalo Wild Wings, its franchisees
and Guests have given millions of dollars to local teams, local community and
school organizations, and to support those in need.

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has
enabled young people most in need to achieve great futures as productive,
caring, responsible citizens. Today, some 4,000 Clubs serve nearly 4 million
young people through Club membership and community outreach. Clubs are located
in cities, towns, public housing and on Native American lands throughout the
country, and serve military families in BGCA-affiliated Youth Centers on U.S.
military installations worldwide. They provide a safe place, caring adult
mentors, fun and friendship, and high-impact youth development programs on a
daily basis during critical non-school hours. Priority programs emphasize
academic success, good character and citizenship, and healthy lifestyles. In a
Harris Survey of alumni, 57 percent said the Club saved their lives. National
headquarters are located in Atlanta. Learn more at http://bgca.org/facebook
and http://bgca.org/twitter.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is
a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants
featuring a variety of boldly flavored, made-to-order menu items including its
namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu
specializes in 20 mouth-watering signature sauces and seasonings with flavor
sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming
neighborhood atmosphere that includes an extensive multi-media system for
watching their favorite sporting events. Buffalo Wild Wings is the recipient
of hundreds of "Best Wings" and "Best Sports Bar" awards from across the
country. There are currently nearly 900 Buffalo Wild Wings locations across 49
states in the United States, as well as in Canada.

To stay up-to-date on all the latest events and offers for sports fans and
wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter
and visit www.BuffaloWildWings.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20121213006557/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50508057&lang=en

Contact:

Buffalo Wild Wings:
Angie Andresen, 612-573-3161
angie.andresen@fleishman.com
or
Boys & Girls Clubs of America:
Kinetra Joseph, 404-487-5421
kjoseph@bgca.org
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