The Jones Group and EachScape Join Forces to Bring Holiday Cheer to Nine West Salespeople

  The Jones Group and EachScape Join Forces to Bring Holiday Cheer to Nine
  West Salespeople

EachScape will create and manage app for the Nine West Brand Just in Time for
                                Holiday Season

Business Wire

NEW YORK -- December 13, 2012

EachScape, Inc., the leading platform for building and managing high end,
highly custom, native apps, today announced that it was selected by The Jones
Group Inc. (NYSE: JNY) to power and manage its internal app for the Nine West
brand. The app will serve as a tool for Nine West’s sales associates and roll
out to Nine West’s wholly-owned stores, just in time for the holiday season.
EachScape will allow Nine West to build the app like a developer, with no
coding required.

The Jones Group joins an increasing number of enterprises that are embracing
apps as internal productivity tools. Currently, 71 percent of enterprises are
either looking to or are actively deploying their own mobile applications.
Using EachScape’s powerful drag & drop platform, the app will enable the Nine
West sales team to access important internal tools—Including lookbooks, retail
store layouts and training materials—as well as ecommerce, which will allow
the sales team to order items online that are out of stock in-store. By moving
from printed materials to mobile apps, retailers get the benefit of presenting
their teams with dynamic, updatable information, more images and videos, and
interactivity to provide tracking and feedback to program managers.

“The Nine West iPad app is a critical ingredient in creating an interactive
shopping experience in our stores,” said Scott Bowman, Group President of
Global Retail and International Development of The Jones Group. “This
integrates our digital channel into the store experience while also providing
our store team with an experiential management and training tool.”

“We are thrilled to work with Nine West to deliver an amazing app that will
provide a myriad of tools for their salespeople in time for the crucial
holiday shopping season,” said Ludo Collin, CEO of EachScape. “Building the
app is one part of it, but we will be there to manage the app and continuously
iterate to ensure it is delivering the ultimate value for Nine West.”

Clients including NBC, Scripps, Little Brownie Bakers, a division of the
Kellogg Company, and Nivea already rely on and trust EachScape for delivering
the guidance and the tools they need to create, deploy, and manage some of the
most beautiful, engaging and powerful apps used around the world.

About EachScape

Launched in 2009, EachScape provides an open, powerful drag & drop environment
for creating and managing mobile applications without the use of templates.
EachScape utilizes component “Blocks” to build and allow full customization of
app functionality without any limitations. EachScape currently generates apps
for iOS, Android, GoogleTV, and HTML5. Based in New York City, EachScape was
founded by experienced mobile experts Ludo Collin and Bob Fitterman. For more
information please visit

About The Jones Group Inc.

The Jones Group Inc. ( is a leading global designer,
marketer and wholesaler of over 35 brands with product expertise in apparel,
footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation
for innovation, excellence in product quality and value, operational execution
and talent. The Company also markets directly to consumers through branded
specialty retail and outlet stores and through its e-commerce sites.

The Company's internationally recognized brands and licensing agreements (L)
include: Nine West, Jones New York, Anne Klein, Kurt Geiger, Rachel Roy (L),
Robert Rodriguez, Robbi& Nikki, Stuart Weitzman, Brian Atwood (L), Boutique 9,
Easy Spirit, Carvela, Gloria Vanderbilt, l.e.i., Bandolino, Enzo Angiolini,
Nine & Co., GLO, Joan & David, Miss KG, Jones Wear, Kasper, Energie,
Evan-Picone, Le Suit, Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson
(L), Givenchy (L), Judith Jack, Albert Nipon, Pappagallo, Rafe (L) and C&T
Costello Tagliapietra (L).


PenVine for EachScape
Jennifer Schenberg, 917-445-4454
Melanie Berger, 850-567-0082
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