Ford C-MAX Hybrids Outsell Toyota Prius Plug-in and Prius v; Named Official Car for 2013 International CES

 Ford C-MAX Hybrids Outsell Toyota Prius Plug-in and Prius v; Named Official
                        Car for 2013 International CES

PR Newswire

DEARBORN, Mich., Dec. 13, 2012

DEARBORN, Mich., Dec. 13, 2012 /PRNewswire/ --

  oFord C-MAX Hybrid and C-MAX Energi plug-in hybrid combined November sales
    beat Toyota Prius plug-in and Prius v in C-MAX's first full month of

  oC-MAX hybrids showcase Ford's most advanced technologies, making both
    vehicles natural selections for Official Car of the 2013 International
    CES, the largest technology trade show in the world

  oFord is committed to delivering leading fuel economy across our vehicle
    lineup to customers; C-MAX Hybrid is EPA-estimated to deliver 47 mpg city
    and highway; C-MAX Energi is EPA-estimated to deliver 108 MPGe city, 92
    MPGe highway and 100 MPGe combined

Customers are reacting positively to the new Ford C-MAX Energi plug-in hybrid
and C-MAX Hybrid, which combined to outsell Toyota Prius plug-in and Prius v
during November, the first full month both C-MAX hybrids were available.

A total of 4,848 C-MAX hybrids were sold in November compared with a total of
4,456 Toyota Prius plug-in and Prius v hybrids. The C-MAX sales figures helped
Ford achieve its best hybrid sales month ever in November with 6,985

"The C-MAX hybrids are off to a great start and our dealers and customers,
especially in California, cannot get enough of them early in the launch," said
Dave Mondragon, Ford Motor Company general marketing manager.

Ford dealers in California say customer reaction to the C-MAX hybrids has been

"Because Ford has so perfectly hit the nail on the head with C-MAX hybrids, we
have a tremendous number of former import buyers in the dealership every
weekend who say they are ready to purchase a domestic vehicle," said Tim
Paulus, owner and president of The Ford Store Morgan Hill, located just south
of San Jose in Northern California.

The Ford Store Morgan Hill bought a 2013 Prius v and gives customers the
chance to drive and compare it with a C-MAX. Paulus says not a single customer
prefers the Prius v over the C-MAX hybrids.

"We really weren't sure if customers in Northern California would give C-MAX
hybrids a shot because the region has traditionally been import-heavy," says
Paulus. "But they truly love the vehicle, so it's very exciting."

Dealers in Southern California report a good response, too.

"The amount of interest in C-MAX has been outstanding," says Dan Theroux,
general manager of Los Angeles-based Airport Marina Ford. "We are getting more
and more questions about C-MAX every day – including from quite a few Prius

The strong momentum now carries into 2013, as C-MAX Energi and C-MAX Hybrid
will kick off the year as Official Cars of the 2013 International CES, the
world's largest annual innovation event, scheduled Jan. 8-11 in Las Vegas.

The 2013 CES is made for the all-new line of C-MAX – fitting in among the
newest TVs, tablets, cameras, sound systems and just about all things.

Both versions of C-MAX – which make up Ford's first line dedicated to hybrids
in North America – will be featured prominently throughout CES.

"C-MAX is made for CES, especially when you consider the amount of advanced
hybrid technology it delivers," said Mondragon. "From SmartGauge and MyKey to
the hybrid transmission and strong fuel economy, C-MAX belongs in the same
conversation as the other technologies at CES."

C-MAX Energi plug-in hybrid and C-MAX Hybrid showcase Ford's latest and
greatest technologies, including:

  oSmartGauge^® with EcoGuide – SmartGauge is a unique instrument cluster
    that gives hybrid owners a more connected driving experience by coaching
    them to further maximize the fuel efficiency of the vehicle
  oEV+ – Learns frequent destinations using the vehicle's onboard GPS system
    with the purpose of keeping it in electric-only mode for a longer period
    of time. Information about EV+ can be found here
  oEV mode – Allows drivers to switch vehicle operation between three modes:
    driving all-electric only, normal hybrid mode or saving battery pack mode
    for later use
  oCharge port light ring (C-MAX Energi plug-in hybrid) – Conveniently
    located on the driver's side and near the front of the car, activates a
    light ring that illuminates the port twice when plugged in. The light ring
    then illuminates in quadrants as the car charges. Each quadrant represents
    25 percent of the maximum battery charge
  oHands-free liftgate – The available hands-free liftgate allows for quick
    and easy access to the cargo area without fumbling for keys. A simple
    kicking motion under the rear bumper opens the liftgate when the user
    keeps the key fob to the vehicle in his or her pocket or purse, telling
    the vehicle it's OK to engage
  oMyFord^® Mobile (C-MAX Energi plug-in hybrid) – Allows owners to control
    select features of their vehicle from nearly anywhere, anytime, using the
    MyFord Mobile website or app. More details about MyFord Mobile can be
    found here

Max performance and choice
C-MAX Energi is estimated by the EPA to deliver up to 108 MPGe city, 92 MPGe
highway and 100 MPGe combined. C-MAX Energi also delivers up to 620 miles of
range on a single tank of gas and a fully charged battery – 80 miles more than
what is delivered by Toyota Prius plug-in hybrid – and can drive up to 21
miles in electric-only mode. By comparison, Toyota Prius plug-in can only go
six miles in electric-only mode.

C-MAX Hybrid delivers EPA-estimated 47 mpg city, 47 mpg highway – 7 mpg better
than Toyota Prius v – for a 47 mpg combined rating.

More information about the C-MAX line of vehicles can be found here. In
addition to C-MAX Energi and C-MAX Hybrid, Ford's other electrified vehicles
include Focus Electric, Fusion Hybrid and Fusion Energi.

Details about the 2013 CES can be found at

About Ford Motor Company
Ford Motor Company(NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 172,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit

SOURCE Ford Motor Company

Contact: Wes Sherwood, +1-313-390-5660,; or Amanda Zusman,
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