Futurestep Leadership Predicts The 2013 Talent Landscape
LOS ANGELES, Dec. 13, 2012
LOS ANGELES, Dec. 13, 2012 /PRNewswire/ -- Futurestep, a Korn/Ferry company
(NYSE: KFY) specializing in high impact talent solutions, has today released
its predictions for the recruitment and talent management industry in 2013.
Fifteen members of the leadership team from countries across every continent
have debated the changing talent scene and collaborated to forecast the
landscape for the coming year, based on the trends, developments and
challenges witnessed in 2012 and the industry's continued evolution.
The trends that Futurestep believes will shape the recruitment and talent
management industry globally in 2013….
1.Building the internal business case
2.Balancing short-term challenges with long-term position
3.Global complexity in workforce planning
4.Consumer-grade employer branding
5.The new talent battlefields
6.The rise of talent communities
7.The engagement imperative; and the new norm of employee driven development
8.Closing the innovation gap
9.Increased intention for diversity
10.Focus on internal mobility
1. Building the internal business case
Companies are already asking the insource vs outsource question more than they
have historically, both to make more sense of what outsourcing can mean for
them but also to build an internal business case to present to the key
decision makers and executive boards. As budgets continue to be scrutinized
during 2013, organizations will increasingly ask for help in making
outsourcing make sense for them in their specific situation, thinking more
broadly about the bigger picture rather than concentrating on the detail of
each individual tactic.
2. Balancing short-term challenges with long-term position
A trend that will become more acute in 2013 is the need to balance shorter
term financial challenges with longer term strategic needs – such as the
imperative to build a brand that can attract talent over the longer term. Due
to the economic climate, many companies are finding it hard to dedicate the
time, resources and budget to develop and execute a talent strategy that will
continue to attract colleagues in the short and long term. But in the next 12
months we will see organizations starting to put in place strategies to
overcome this as their focus shifts to recovery and growth.
3. Global complexity in workforce planning
The globalization of workforce planning is a trend we will see more of in 2013
as organizations start – both through desire and necessity – to think about
their talent more globally. As companies expand internationally, and different
markets present more attractive business opportunities, they have to think
about their workforce and talent in this way too.
4. Consumer-grade employer branding
Businesses will start to treat candidates like true consumers, drawing on the
practiced arts of product-orientated companies to attract and engage talent
globally. Smart employers are recognizing that many of the strategies and
tactics used by consumer brands to attract and maintain a relationship with
customers can be applied to the candidate experience.
5. The new talent battlefields
The war for talent, which was once ferocious and dominant, will become more
subtle and focused in 2013. Businesses will not hire the volume of talent they
once did, but against the current economic backdrop and the drive for growth
they will be focused on hiring critical talent. Therefore, in the on-going war
for talent, we will see the emergence of some new, fiercely fought,
battlefields in 2013 such as the fight for talent in tier 2 and 3 cities
within emerging markets.
6.The rise of talent communities
Consumerism will also underpin the continued maturation of talent pool
management and the use of talent communities. The challenge, and in fact the
opportunity in 2013, will be to build a sustainable strategy for engaging
internal and external talent. Organizations are battling with the fact that
they know they will need talent at a point in the future, but in today's
economic climate they don't have the luxury to hire them when they first
7. The engagement imperative; and the new norm of employee driven development
An engaged workforce is essential to drive growth and innovation – a continued
struggle for businesses in 2012. The economic uncertainty has left workforces
exhausted; employees feel insecure in their jobs and many feel that there is
little to no commitment to them from their organization. In 2013 employers
will need to become more egalitarian in their engagement approach –engaging
all employees to retain all talent.
Linked to this is the fact that over the next 12 months we believe we will see
employee driven development becoming the new normal. It remains true that the
majority of employees globally do not have an actionable development plan –
they may know where they are going career-wise but they are not at all clear
on the steps the need to take to get there.
8. Closing the innovation gap
HR technology solutions are becoming more engaging – a shift away from the
monolithic systems that do little to engage the employee. Driven by a global
business arena that is crying out for talent to reach its potential and excel
solutions providers are innovating at a rapid rate. However the level of
adoption within HR departments is patchy and is not increasing at the same
rate – we believe in 2013 the gap between innovation and adoption will start
to reduce – because it has to. More and more over the next 12 months,
businesses will look to innovative products to give them the edge.
9. Increased intention for diversity
Businesses will increasingly tend towards demanding greater diversity in the
workplace in 2013. This will be particularly apparent in sectors such as
engineering where there is a focus on gender equality and in markets such as
North America where there is an all-industry push for diversity. The main
driver behind this trend is its presence in the boardroom, with business
leaders looking to HR to ensure their company represents society.
10. Focus on internal mobility
The various pressures facing recruitment and talent managers in 2013 will lead
almost inevitably to a greater focus on internal mobility and up skilling
employees. Tighter budgets, the requirement for specific talent areas and
increased complexity in global workforce planning will mean that many
businesses look internally to solve their staffing issues, rather than
Futurestep is the global industry leader in high-impact recruitment solutions;
offering fully customized, flexible services to help organizations meet their
talent and recruitment needs.
Our clients turn to us for proven expertise, a global process and
infrastructure, proprietary competency models, innovative sourcing and
attraction strategies, and a unique approach to measure and optimize business
As a Korn/Ferry Company, Futurestep can meet a variety of workforce
requirements; from RPO and project recruitment, to search and consulting, our
solutions apply a truly world-class capability to deliver talent with impact,
providing the experience and global reach to identify, attract and retain the
people who drive business success.
To learn more, visit www.futurestep.com.
About Korn/Ferry International
Korn/Ferry International is a premier global provider of talent management
solutions, with a presence throughout the Americas, Asia Pacific, Europe, the
Middle East and Africa. The firm delivers services and solutionsthat help
clients cultivate greatnessthrough the attraction, engagement, development
and retention of theirtalent. Visit www.kornferry.com for more information on
Korn/Ferry International, and www.kornferryinstitute.com for thought
leadership, intellectual property and research.
SOURCE Futurestep, a Korn/Ferry Company
Contact: Ellie Bennett/Julia Hipkiss, both of Bell Pottinger, +44 (0)20 7861
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