Lights, Camera, Action! Macworld/iWorld 2013 Puts the Spotlight on Filmmaking

Lights, Camera, Action! Macworld/iWorld 2013 Puts the Spotlight on Filmmaking

iPhone Film Festival, education sessions, products, and special events with
Fred Armisen and the Independent Film Channel celebrate the next generation of
film and television

PR Newswire

FRAMINGHAM, Mass., Dec. 13, 2012

FRAMINGHAM, Mass., Dec.13, 2012 /PRNewswire/ -- IDG World Expo today
announced a full agenda of film education and special events that showcase the
evolution in movie making made possible by Apple technologies at
Macworld/iWorld 2013 (Twitter: @MacworldExpo; Event hashtag: #iFan13), the
Ultimate iFan Event. The lineup includes: the iPhone Film Festival, featuring
movies made entirely on iPhones, including the premier of Departure, a
collaborative iPhone film shot in three countries; film-related Tech Talks,
including an overview of the best video apps, a special talk with Fred
Armisen, and a dynamic presentation and Q&A with the creative minds behind the
Independent Film Channel's (IFC) OUT THERE; and an exhibit hall where the
newest apps, software tools and accessories to support mobile filmmaking will
be on display. Macworld/iWorld takes place January 31-February 2, 2013, at the
Moscone Center West in San Francisco. Registration is now open and special
pricing runs through January 1.

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"Together, the iPhone Film Festival and Macworld/iWorld have provided a unique
platform to celebrate the innovative filmmaking taking place on iPhones," said
Ruben Kazantsev, co-creator of the iPhone Film Festival. "While Apple gave us
the platform, it's the myriad of new apps, software and hardware tools that
have given life to this evolving art form, and Macworld/iWorld is the place
where it all comes together. Attendees should expect to be amazed by what the
iPhone Film Festival winners have created and inspired to explore just what is
possible using their own iPhone."

Highlights of the film events at Macworld/iWorld 2013 include:

The iPhone Film Festival

For the second year, Macworld/iWorld has teamed with Ruben Kazantsev and
Renata Rinyu, co-founders of the successful iPhone Film Festival, to host
filmmakers from around the world as they debut award-winning films and screen
never-before-seen movies exclusively for Macworld/iWorld attendees. This
year's line-up includes:

  oAnnouncement of the iPhone Film Festival 4 Grand Prize Winner and a chance
    to view footage from some of this year's top films, all shot using iPhone

  oPremier of Departure, a collaborative film that represents an unchartered
    concept in filmmaking. From the mind of media trailblazer Ruben Kazanstev,
    Departure was shot in three separate countries—the United States, France
    and Belarus—by directors from those regions. Each filmmaker will
    contribute their assigned footage, shot exclusively on the iPhone, to form
    one complete, intertwining story that will debut at Macworld/iWorld. This
    is a first-of-its-kind venture in cost-effective, expeditious, epic
    filmmaking and a unique opportunity for Macworld/iWorld attendees to see,
    firsthand, the next generation of movie making.

  The screening will be followed by a panel and Q&A during which attendees can
  hear from the directors—Christophe Nizou from France, Satie Gossett from the
  U.S. and Maria Kuracheva from Belarus—as well as writer Jimmy Borto,  about
  the creative process behind iPhone filmmaking.

  oA screening of the music video for "Killing Time" by the band All the
    Pretty Cars, which was filmed, animated and mixed using only an iPhone 4,
    lots of construction paper and patience. Named "Best Music Video" at the
    2012 iPhone Film Festival, the screening will be followed by a special
    live performance of the song by Gea Gamboa of The Cleopatra Complex.

All iPhone Film Festival events are included as part of the iFAN Pass Package.

Film Tech Talks

The Macworld/iWorld 2013 agenda boasts more than 60 new educational sessions,
interactive panel discussions, practical "how-to" presentations and "tips and
tricks" learning opportunities with several focused on movie making,

  o"Q&A with Fred Armisen." Best known as a punk rock drummer, cast member
    onSaturday Night Live,co-creator and co-star of
    IFC'sPortlandia,Armisen is also a technophile. Listen in as he chats
    with MacworldSenior Editor Chris Breen about how he uses Apple technology
    to empower his creativity and identifies the products he can't live

  o"OUT THERE: Behind the Scenes of IFC's newest animated comedy." Hear from
    Emmy-winning Director and Producer Ryan Quincy and members of his creative
    team as they share the creative and technical secrets behind how their new
    animated series, OUT THERE, evolved from a kernel of an idea into a full
    10-episode season.OUT THEREfollows the coming-of-age adventures of Chad,
    his little brother Jay and best friend Chris.The show staff will share
    video outtakes and clips from the yet-to-air premier episode, as well as
    discuss their behind-the-scenes creative process followed by live audience

  o"The Studio in Your Pocket," a workshop with Michael Koerbel and Anna
    Elizabeth James, iPhone filmmakers at Majek Pictures, will explore the
    latest video, photography and audio apps for both iPhone and iPad.

  o"Life, Camera, Action: Ideas, innovation and images on the go. How mobile
    image capture is altering how we interact with the world," a special brown
    bag lunch sponsored by FiLMiC Pr with filmmakers Neill Barham and Michael
    Koerbel and cinematographer Jonathan Houser.

  Fresh off a tall ship cruise in the Caribbean, Barham, Koerbel and Houser
  will take attendees on a mystical journey through the Windward Islands on a
  tour de force demonstration of mobile media apps in action. The sheer power
  of high-definition mobile capture is transforming not just the travel
  industry, but more importantly the very nature of travel itself and the way
  we engage, understand and share the world. In this spirited and evocative
  session, the FiLMiC mobile misfits will share stories of their adventures
  from the Caribbean and earlier mobile trips to the Mediterranean and the
  Baltic Sea. Detailing the progression in video capabilities from the early
  iPhone 4 days, on up to the 4S, the 5 and the new iPad, as well as what each
  hardware iteration has brought to the table, this session will be replete
  with delicious, real-world exotic travel video and documentary footage.
  Additionally, hear stories and anecdotes about all sorts of gear road tested
  under aggressive travel conditions, and get an insider's view of the winners
  and the losers in the accessories market, and hear battled-tested advice on
  what to buy and what to avoid.

"Apple technology has played a central role in much of my creative
life—whether it's editing Portlandia episodes on my iPad or playing Steve Jobs
on SNL—so I'm especially excited to come to Macworld/iWorld to share my
experiences with fellow iFans, delve into how I use these tools to bring my
vision to life, and offer some tips on the products that help propel my work,"
said Fred Armisen. "I promise you'll learn something and maybe even leave with
a few laughs."

Expo Hall: A Showcase of Film Products

The Macworld/iWorld 2013 expo hall will feature hundreds of exhibitors and
developers—more than 40 percent of which are first-time exhibitors—showcasing
the latest hardware, software, apps and accessories for the Mac, iPhone, iPod
and iPad. Dozens of companies have products designed to enable, expand and
empower mobile filmmaking, including:

  oReallusion—a leader in the development of 3D cinematic animation tools for
    consumers, students and professionals, the company provides consumers with
    easy-to-use avatar animation, facial morphing and voice lip-sync solutions
    for real-time 3D filmmaking and previsualization for professional
  oStudio Neat—the developer behind Frameographer, a simple and powerful app
    for making time-lapse and stop motion movies in HD, right on your iPhone.
  oTopaz Labs—a company that makes video and image enhancement software for
    photographers and videographers.
  oCreative Edge—an online collection of videos and books, including a series
    of publications on film and video production.
  oKdan Mobile Software Ltd.—a mobile software development company whose
    Animation Desk app offers the tool needed to make anyone an animator.
  oPrimera Technology—the world's leading developer and manufacturer of
    specialty printing equipment, the company offers the Bravo-Series of
    CD/DVD/BD duplicators, printers and publishers.

Many more events, performances, featured speakers, shopping opportunities and
educational programming are still to be announced.


Attendee registration, along with information about event passes and pricing,
can be found at:

For complete details on media qualification guidelines, please visit: Please note
that all media are required to submit media credentials for Macworld/iWorld.


For current happenings, news, chatter and to be part of the conversation, join
Macworld/iWorld on:

  oEvent hashtag: #iFan13

About Macworld/iWorld
Macworld/iWorld is the world's Ultimate iFan Event for those who use, create
and love Apple products. Attendees will encounter a unique celebration of
Apple technology-infused art, music, and film, as well as learning
opportunities, and a shopping mecca in our expo hall filled with products and
services for Apple users of all skill levels and interests. Whether a home
user, an artistic hobbyist, a professional or a true Technorati,
Macworld/iWorld gives attendees the chance toexperience all that the amazing
world of Apple-related tools can offer. Macworld/iWorldwill take place
January 31 – February 2, 2013 at the Moscone Center West in San Francisco. For
more information, please visit

About IDG World Expo
IDG World Expo ( is a leading producer of tradeshows and
events for professionals and consumers seeking world-class education,
strategic business relationships, and access to industry-leading products and
services. IDG World Expo's portfolio of conferences and events includes
Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo®
(E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext),
and Macworld Mobile. IDG World Expo is a business unit of IDG, the world's
leading technology media, research and event company.


Contact: Marisa Borgasano, Schwartz MSL for IDG World Expo, +1-781-684-0770,
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