Static Guard® Teams Up with Soyon An, “American Idol” and “So You Think You Can Dance” Award-Winning Costume Designer

  Static Guard® Teams Up with Soyon An, “American Idol” and “So You Think You
  Can Dance” Award-Winning Costume Designer and Stylist

Business Wire

PARSIPPANY, N.J. -- December 13, 2012

Static Guard, the No. 1 brand in static-eliminating sprays, has teamed up with
renowned costume designer and stylist Soyon An for the brand’s Stylist’s
Secret Weapon Campaign. Throughout the campaign, Soyon will share insider
styling tips with her fans, encouraging them to use Static Guard as their own
secret styling weapon just like she does backstage for hit televisions shows,
“American Idol” and “So You Think You Can Dance.”

As one of television’s most popular costume designers, Soyon’s extensive
resume showcases experiences ranging from designing award-winning looks to
dressing A-list music artists such as Shania Twain, Cher Lloyd, and most
recently Taylor Swift for her performance at the American Music Awards.
Whether working backstage for television’s hottest shows or designing outfits
for top performers, Static Guard is always Soyon’s final accessory for the
perfect look.

Behind the sets of “American Idol” and “So You Think You Can Dance,” Soyon has
encountered her fair share of clingy situations. “As a stylist, I witness
firsthand the importance of looking and feeling your best when you step out on
the stage, whether for a high-profile event or for those everyday special
moments,” commented Soyon An. “I teamed up with Static Guard to share my
insider styling tricks with an audience of fashionistas who might see the
hottest fashions on television and want to put together a similar look at
home.”

The partnership will encompass a variety of public relations and marketing
tactics including editorial features surrounding Soyon’s secrets for dressing
like a star, a national consumer contest, and several appearances at fashion
and television industry events.

“Earlier this year, the brand began a relationship with Hollywood stylist
Phillip Bloch, and now we’re thrilled to add Soyon An to our growing roster of
stylist ambassadors for Static Guard,” commented Joe Villiano, Senior Brand
Manager at B&G Foods. “Soyon’s extensive knowledge in the fashion space will
play a major role in reinforcing the brand’s positioning as a must-have
fashion necessity for style-savvy consumers.”

Relaunching today, Static Guard’s revamped website, www.MyStaticGuard.com,
will offer interactive features that will allow fashionistas to virtually
experience Static Guard in a way they never have before. The new, fresh site
will showcase the brand’s partnership with Soyon and other fashion
ambassadors, along with a series of tools featuring how to best use Static
Guard for many of life’s occasions. Consumers can get additional product
information, styling tips, tricks and more from Soyon An by following Static
Guard on Facebook at www.facebook.com/MyStaticGuard, Twitter at
www.twitter.com/MyStaticGuard, Pinterest at http://pinterest.com/staticguard/
and YouTube at http://www.youtube.com/mystaticguard.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and
distribute a diversified portfolio of high-quality, shelf-stable foods across
the United States, Canada and Puerto Rico. B&G Foods’ products include hot
cereals, fruit spreads, canned meats and beans, spices, seasonings, marinades,
hot sauces, wine vinegar, maple syrup, molasses, salad dressings,
Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other
specialty food products. B&GFoods competes in the retail grocery, food
service, specialty, private label, club and mass merchandiser channels of
distribution. Based in Parsippany, New Jersey, B&G Foods’ products are
marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s
Joy, BrerRabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino,
Emeril’s, Grandma’s Molasses, JJFlats, Joanof Arc, Las Palmas, Maple Grove
Farms of Vermont, MollyMcButter, Mrs.Dash, New York Style, Old London,
Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Sugar Twin, Trappey’s,
Underwood, VermontMaid and Wright’s. B&G Foods also sells and distributes two
branded household products, Static Guard and Kleen Guard.

Contact:

Static Guard:
B&G Foods, Inc.
Joe Villiano III, 973-630-6469
JoeV@BGFoods.com
or
Media Relations:
Allison+Partners
Erin Kelly, 646-428-0623
Erin@allisonpr.com