Ticketek launches App for iPhone with "Friend Spotter," a new mobile feature powered by CrowdOptic, to connect Facebook Friends

 Ticketek launches App for iPhone with "Friend Spotter," a new mobile feature
      powered by CrowdOptic, to connect Facebook Friends at live events

Company combines Facebook data and augmented reality to create the Ultimate
Fan enhancement for mobile discovery

PR Newswire

SAN FRANCISCO, Dec. 12, 2012

SAN FRANCISCO, Dec. 12, 2012 /PRNewswire/ --CrowdOptic, a maker of
crowd-powered mobile applications, today announced that Ticketek, the leading
ticketing partner to the sports and live entertainment industry in Australia
and New Zealand, has launched a new App for iPhone that includes Friend
Spotter™, a unique mobile feature which allows friends to locate each other
instantly in a crowd using their smartphones. Australia's number-one
Entertainment Events website and ticketing provider has made it possible for
friends to spot each other in the stands at Ticketek events, simply by
scanning the crowd through their camera viewer.

(Photo: http://photos.prnewswire.com/prnh/20121212/SF29144)

Ticketek's world-leading mobile platform already offers a complete end-to-end
mobile ticketing solution, with the Ticketek mobile site and mobile ticket
delivery giving the customer the option to browse, buy and deliver tickets
entirely on their smartphone. Today, Ticketek adds the ability to share the
live event experience with friends during the event itself, with merely a
sweep of the smartphone.

"Smartphones are integral, both to event ticketing and during events
themselves," saidCameron Hoy, Managing Director at Ticketek Australia. "By
combining Facebook data and CrowdOptic's state-of-the-art visual augmented
reality, we are the first to offer our customers this very simple yet
impactful way to enhance the live event experience."

CrowdOptic's patent-pending technology platform for live events specializes in
tracking dynamic activity in crowds,includingeverything from where friends
are located in crowds, to where people in crowds are pointing their mobile
phones moment to moment. The technology offers simple, intuitive visual
augmented reality displays for search and discovery of fan activities.

"Visual augmented reality displays will supersede text-based search and
discovery and change the way fans interact inside stadiums and arenas," said
CrowdOptic CEO Jon Fisher. "We are very pleased to be working with a premier
partner such as Ticketek to introduce this groundbreaking technology widely in
sporting and entertainment arenas."

The Ticketek App is available for free from the Australian App Store on
iPhone. For more information on Ticketek's mobile platform,
visitticketek.com.au. For more information about CrowdOptic,
visitwww.crowdoptic.com. 

About Ticketek

Established in 1979, Ticketek is the leading ticketing partner to the sports
and live entertainment industry in Australia and New Zealand. Ticketek
processes over 18 million tickets to more than 13,000 events per year and
provides exclusive ticketing services to Australia's premier venues. Ticketek
is owned by Nine Entertainment Co., Australia's most diversified entertainment
company. For more information, visitticketek.com.au.

About CrowdOptic

CrowdOptic is a new crowd-powered "heat" signal – the next evolution of
location-based services that recognizes the hottest crowd activity as it
occurs. By tracking where smartphone cameras are locatedandwhere they are
pointed, CrowdOptic can instantly filter mobile social media and create new
opportunities for fan engagement. CrowdOptic identifies, tags and
rebroadcasts the live event experience to the world, on mobile, social TV and
second screens. CrowdOptic is a privately-held, venture-backed company based
in San Francisco. For more information, visitwww.crowdoptic.com.



SOURCE CrowdOptic

Website: http://www.crowdoptic.com
Contact: CrowdOptic, (650) 291-3440, media@crowdoptic.com
 
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