Top Retailers Turn to Affinity Solutions to Help Deliver the Perfect Gift This Holiday Season: Innovative Card-Linked, In-Store Offers That Promote Enticing, Money-Saving Deals to Holiday Shoppers Loyalty Rewards and Customer Relationship Marketing Leader Creates Targeted Programs for Shoebuy.com, Bloomingdales, Radio Shack, 1-800Flowers.com, The Popcorn Factory, Wine Tasting, Fannie May Berries, and Buca di Beppo To Drive Incremental Revenue During the Busiest Shopping Season of the Year Business Wire NEW YORK -- December 12, 2012 Affinity Solutions, the leader in card-linked offers and transaction-enabled marketing programs in the U.S., today announced it is implementing online and in-store holiday marketing programs for a wide range of well-known and popular retailers, including Shoebuy.com, Bloomingdales, RadioShack, 1-800Flowers.com, The Popcorn Factory, Wine Tasting, Fannie May Berries, and Buca di Beppo. For retailers, driving revenue and profitability this quarter is more important than ever. Through the use of Affinity’s Spot ON Deals^® and other programs, Affinity delivers turnkey marketing solutions for the holiday season that ensure retailers’ success by targeting the right consumers with the right offers ― all based on actual category spend data. These initiatives also gain the attention of those consumers through partnerships with other top brands with which those shoppers already have engaged relationships. “With the holiday season being an unrivaled source of revenue for most retailers, effectively motivating consumers to buy in this economic climate may very well make or break many retailers’ seasonal sales goals,” said Tom Tracy, senior vice president of retail strategy and account management at Affinity Solutions. “Our retail partners realize that ‘more of the same’ marketing tactics will only take them so far in reaching their holiday goals: to drive revenue and acquire new customers. Affinity’s sophisticated and proven analytics identify and target ideal customers with precision, and help retailers meet and beat their projections by providing targeted offers to the right consumer…at the right time, while aligning their precious marketing dollars towards new, high-performance customers.” Affinity Solutions’ enormous database contains over eight billion annual retail transactions, so the company can identify consumers that have a very high probability of buying products from specific retailers for the first time, or increasing their current shopping expenditures. Then Affinity leverages its partner network of nearly 4,000 trusted brands, like Sovereign Bank and Hearst Corporation, whose popular titles include ELLE, Esquire, Good Housekeeping, Redbook, and O, The Oprah Magazine, so retail marketing campaigns are on target and relevant to each individual consumer. With an email targetable universe of over 15 million consumers, retailers are able to immediately engage those customers who will drive incremental sales. Retail marketing and consumer behavior experts are bullish about the 2012 holiday shopping season – both online and offline. The National Retail Federation (NRF), the nation’s largest retail trade group, expects sales during the holiday shopping period in November and December to increase 4.1% this year to $586.1 billion, with consumers spending just under $750 on holiday purchases. Retail research firm ShopperTrak estimates that shoppers spent $11.2 billion alone at physical stores on Black Friday, a 1.8% decline from Black Friday 2011, although in-store foot traffic this year was up 3.5% over Black Friday 2011. And online holiday shopping levels continue to skyrocket. According to comScore, online sales on Black Friday topped $1 billion for the first time ever, a whopping 26% increase over Black Friday 2011; the NRF found that 27% of all consumers shopped online on Thanksgiving, and 47.5% shopped online on Black Friday. On Cyber Monday, one of the busiest days of the year for Internet retailers, online spending rose 17% to a record $1.46 billion, compared with $1.25 billion a year ago, making it the heaviest online spending day in history. In total, U.S. retail e-commerce spending reached $16.4 billion in the first 26 days of the holiday season, a 16% increase from the same time last year. “The holiday season is one of the most important times of the year for retailers in terms of generating greater traffic and revenue,” said Teresa Tao, director of online advertising at Shoebuy.com. “As consumers are increasing their shopping more and more online, we had to be more strategic with the design and execution of our marketing campaigns, and use sophisticated technologies, such as those from Affinity Solutions, to target the right consumer with the right messaging at the right time through the right channel.” About Affinity Solutions Affinity Solutions is the industry leader in card-linked offers and transaction-enabled marketing. Affinity Solutions leverages proprietary analytics, applied to a range of customer data in a privacy-controlled environment, to deliver the right offer to the right consumer at the right time and through the right channel, for its bank and retailer partners. Affinity Solutions has partnerships with nearly 4,000 national and regional banks, as well as over 25,000 brick-and-mortar retail partners. Its innovative programs incorporate experiential benefits that delight and entertain customers before, during and after they shop, to drive deeper customer relationships for their partners. For more information, please visit www.affinitysolutions.com, or follow the company on Twitter at @AffinitySolutns. Contact: Media: For Affinity Solutions Erin Farrell Talbot, 917-232-9309 firstname.lastname@example.org
Top Retailers Turn to Affinity Solutions to Help Deliver the Perfect Gift This Holiday Season: Innovative Card-Linked, In-Store
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