Top Retailers Turn to Affinity Solutions to Help Deliver the Perfect Gift This Holiday Season: Innovative Card-Linked, In-Store

  Top Retailers Turn to Affinity Solutions to Help Deliver the Perfect Gift
  This Holiday Season: Innovative Card-Linked, In-Store Offers That Promote
  Enticing, Money-Saving Deals to Holiday Shoppers

 Loyalty Rewards and Customer Relationship Marketing Leader Creates Targeted
 Programs for Shoebuy.com, Bloomingdales, Radio Shack, 1-800Flowers.com, The
Popcorn Factory, Wine Tasting, Fannie May Berries, and Buca di Beppo To Drive
      Incremental Revenue During the Busiest Shopping Season of the Year

Business Wire

NEW YORK -- December 12, 2012

Affinity Solutions, the leader in card-linked offers and transaction-enabled
marketing programs in the U.S., today announced it is implementing online and
in-store holiday marketing programs for a wide range of well-known and popular
retailers, including Shoebuy.com, Bloomingdales, RadioShack, 1-800Flowers.com,
The Popcorn Factory, Wine Tasting, Fannie May Berries, and Buca di Beppo.

For retailers, driving revenue and profitability this quarter is more
important than ever. Through the use of Affinity’s Spot ON Deals^® and other
programs, Affinity delivers turnkey marketing solutions for the holiday season
that ensure retailers’ success by targeting the right consumers with the right
offers ― all based on actual category spend data. These initiatives also gain
the attention of those consumers through partnerships with other top brands
with which those shoppers already have engaged relationships.

“With the holiday season being an unrivaled source of revenue for most
retailers, effectively motivating consumers to buy in this economic climate
may very well make or break many retailers’ seasonal sales goals,” said Tom
Tracy, senior vice president of retail strategy and account management at
Affinity Solutions. “Our retail partners realize that ‘more of the same’
marketing tactics will only take them so far in reaching their holiday goals:
to drive revenue and acquire new customers. Affinity’s sophisticated and
proven analytics identify and target ideal customers with precision, and help
retailers meet and beat their projections by providing targeted offers to the
right consumer…at the right time, while aligning their precious marketing
dollars towards new, high-performance customers.”

Affinity Solutions’ enormous database contains over eight billion annual
retail transactions, so the company can identify consumers that have a very
high probability of buying products from specific retailers for the first
time, or increasing their current shopping expenditures. Then Affinity
leverages its partner network of nearly 4,000 trusted brands, like Sovereign
Bank and Hearst Corporation, whose popular titles include ELLE, Esquire, Good
Housekeeping, Redbook, and O, The Oprah Magazine, so retail marketing
campaigns are on target and relevant to each individual consumer. With an
email targetable universe of over 15 million consumers, retailers are able to
immediately engage those customers who will drive incremental sales.

Retail marketing and consumer behavior experts are bullish about the 2012
holiday shopping season – both online and offline. The National Retail
Federation (NRF), the nation’s largest retail trade group, expects sales
during the holiday shopping period in November and December to increase 4.1%
this year to $586.1 billion, with consumers spending just under $750 on
holiday purchases. Retail research firm ShopperTrak estimates that shoppers
spent $11.2 billion alone at physical stores on Black Friday, a 1.8% decline
from Black Friday 2011, although in-store foot traffic this year was up 3.5%
over Black Friday 2011.

And online holiday shopping levels continue to skyrocket. According to
comScore, online sales on Black Friday topped $1 billion for the first time
ever, a whopping 26% increase over Black Friday 2011; the NRF found that 27%
of all consumers shopped online on Thanksgiving, and 47.5% shopped online on
Black Friday. On Cyber Monday, one of the busiest days of the year for
Internet retailers, online spending rose 17% to a record $1.46 billion,
compared with $1.25 billion a year ago, making it the heaviest online spending
day in history. In total, U.S. retail e-commerce spending reached $16.4
billion in the first 26 days of the holiday season, a 16% increase from the
same time last year.

“The holiday season is one of the most important times of the year for
retailers in terms of generating greater traffic and revenue,” said Teresa
Tao, director of online advertising at Shoebuy.com. “As consumers are
increasing their shopping more and more online, we had to be more strategic
with the design and execution of our marketing campaigns, and use
sophisticated technologies, such as those from Affinity Solutions, to target
the right consumer with the right messaging at the right time through the
right channel.”

About Affinity Solutions

Affinity Solutions is the industry leader in card-linked offers and
transaction-enabled marketing. Affinity Solutions leverages proprietary
analytics, applied to a range of customer data in a privacy-controlled
environment, to deliver the right offer to the right consumer at the right
time and through the right channel, for its bank and retailer partners.
Affinity Solutions has partnerships with nearly 4,000 national and regional
banks, as well as over 25,000 brick-and-mortar retail partners. Its innovative
programs incorporate experiential benefits that delight and entertain
customers before, during and after they shop, to drive deeper customer
relationships for their partners. For more information, please visit
www.affinitysolutions.com, or follow the company on Twitter at
@AffinitySolutns.

Contact:

Media:
For Affinity Solutions
Erin Farrell Talbot, 917-232-9309
erin@farrelltalbot.com
 
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