Magic Seals $1.5 Million Deal With Leading UK Financial Institution

     Magic Seals $1.5 Million Deal With Leading UK Financial Institution

3-Year Deal Includes Development Software Licenses and Maintenance for
Large-scale and Complex Environments

PR Newswire

OR YEHUDA, Israel, December 12, 2012

OR YEHUDA, Israel, December 12, 2012 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that it has signed a 3-year contract with a
leading UK financial institution valued at approximately $1.5 million. The
deal includes Magic's AppBuilder software licenses and maintenance services.

Acquired by Magic in 2011, AppBuilder provides a comprehensive application
development infrastructure for large-scale and complex environments employed
by many Fortune 1000 enterprises around the world. AppBuilder enables
development teams to quickly and easily build, deploy, and maintain
large-scale, custom-built business applications. Because AppBuilder uses a
platform-independent model and generates code for COBOL, Java/J2EE, and C#,
enterprises get the benefit of easy-to-maintain applications, without being
dependent on any particular technology.

"We are very pleased to have a large and prestigious AppBuilder client firmly
demonstrate its continued confidence in AppBuilder after our recent
acquisition," said Guy Bernstein, CEO of Magic Software Enterprises. "This
deal is evidence that AppBuilder has proven to be a good fit and an important
addition to the Magic family, broadening our product portfolio, strengthening
our position as a global provider of application development platforms, and
increasing our growth opportunities."

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com.

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective
owners.

Press Contact:

Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd
 
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