Wright Brand Bacon Renews Sponsorship With FLW

                Wright Brand Bacon Renews Sponsorship With FLW

PR Newswire

MINNEAPOLIS, Dec. 12, 2012

MINNEAPOLIS, Dec. 12, 2012 /PRNewswire/ --FLW, the world's premier tournament
fishing organization, announced today that Wright® Brand Bacon has extended
their associate sponsorship of FLW for the 2013 season. Financial terms of the
deal were not disclosed.

Since 1922 Wright® Brand Bacon has been providing some of the highest-quality
premium bacon to families all across the country. Wright Brand Bacon became
part of the Tyson Food portfolio in 2001 and is continuing to satisfy bacon
lovers with only the best pork bellies, hand selected and hand trimmed, then
slow smoked with natural hardwoods for eight hours, using the 87-year-old
proprietary curing recipe that brings forth uncompromising taste. Wright®
Brand Bacon will receive exposure across all of FLW's platforms, including its
tournaments and Expos, multiple websites and FLW Bass Fishing magazine.

Tyson Foods, Inc. (NYSE: TSN), founded in 1935 with headquarters in
Springdale, Ark., is one of the world's largest processors and marketers of
chicken, beef and pork, the second-largest food production company in the
Fortune 500 and a member of the S&P 500. The company produces a wide variety
of protein-based and prepared food products and is the recognized market
leader in the retail and foodservice markets it serves. Tyson provides
products and services to customers throughout the United States and more than
130 countries. The company has approximately 115,000 team members employed at
more than 400 facilities and offices in the United States and around the
world. Through its Core Values, Code of Conduct and Team Member Bill of
Rights, Tyson strives to operate with integrity and trust and is committed to
creating value for its shareholders, customers and team members. The company
also strives to be faith-friendly, provide a safe work environment and serve
as stewards of the animals, land and environment entrusted to it.

FLW is the industry's premier tournament-fishing organization, providing
unparalleled fishing resources and entertainment to our sponsors, fans and
host communities. FLW is offering anglers of all skill levels the opportunity
to compete for millions in prize money nationwide in 2013 over the course of
231 tournaments across five tournament circuits, four of which provide an
avenue to the sport's richest payday and most coveted championship trophy –
the Forrest Wood Cup. FLW is committed to providing a lifestyle experience
that is the "Best in Fishing, On and Off the Water," through a variety of
platforms including tournaments, outdoor expos and FLW Fantasy Fishing. For
more information about FLW and FLW Fantasy Fishing, visit FLWOutdoors.com or
FantasyFishing.com and look for FLW on Twitter, Facebook, Pinterest and



Website: http://www.flwoutdoors.com
Contact: Joe Opager, Communications Specialist, +1-612-337-1989 office,
+1-218-434-0748 cell, joe.opager@jacobs-mgmt.com
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