C-SAM and MasterCard Announce Strategic Partnership; Agreement Includes Minority Investment from MasterCard

   C-SAM and MasterCard Announce Strategic Partnership; Agreement Includes
                     Minority Investment from MasterCard

Companies to Deliver Mobile Commerce Solutions to Global Customer Base

PR Newswire

CHICAGO and PURCHASE, N.Y., Dec. 12, 2012

CHICAGO and PURCHASE, N.Y., Dec. 12, 2012 /PRNewswire/ -- Mobile wallet and
transactions platform provider C-SAM and MasterCard (NYSE:MA) today announced
a global strategic partnership, as well as a minority investment by
MasterCard. Additional terms of the agreement were not disclosed.

Founded in 1998, Chicago-based C-SAM provides the end-to-end infrastructure
required to operationalize a mobile wallet. This includes back-end management
infrastructure, software development kits and on-device software that support
secure proximity near field communications (NFC), bar code, QR code and
cloud-based transactions. The C-SAM platform also supports customer-specific
offers, loyalty incentives, banking, bill-pay options and non-financial secure

By leveraging the MasterCard digital payment infrastructure including PayPass™
Wallet Services, C-SAM will be able to significantly enhance its current
offering and increase the value provided to its customers and consumers.

"Our solutions and services fully complement MasterCard's core competencies.
The partnership enables us to more rapidly develop innovative mobile commerce
products, and increase the breadth and depth of our services," said Felix
Marx, chief executive officer, C-SAM. "We look forward to working with
MasterCard to offer attractive end-to-end mobile solutions for service
providers around the globe."

"This partnership further strengthens our ongoing efforts to work with
industry-leading companies to deploy our technologies and help drive
innovation and adoption in the rapidly evolving digital payments space," said
Ed McLaughlin, chief emerging payments officer, MasterCard. "C-SAM's proven
track record and expertise in developing mobile platforms, combined with our
worldwide network and suite of industry-leading payments solutions, will help
enable us to deliver new, innovative solutions to a wide range of global

Today's announcement builds upon an existing marketing and commercialization
relationship formed earlier in 2012. The potential of the partnership was
evident when Singapore-based StarHub launched its NFC-based SmartWallet mobile
app in early August 2012.

"C-SAM and MasterCard played a vital role in the development of our secure
digital wallet service, enabling our customers to conveniently shop, pay for
transport, redeem discount coupons and use digital credit or debit cards
securely with a single tap of their NFC-enabled smartphone," said Ms. Yeong
Mun-Ling, vice president of business strategy, StarHub.

About MasterCard Worldwide
MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology
company. It operates the world's fastest payments processing network,
connecting consumers, financial institutions, merchants, governments and
businesses in more than 210 countries and territories. MasterCard's products
and solutions make everyday commerce activities – such as shopping, traveling,
running a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog andsubscribe for the latest

About C-SAM
C-SAM, Inc. is a pioneer in secure mobile transactions technology. The company
provides turnkey services to carriers, banks, merchants, settlement networks,
healthcare providers, and large infrastructure providers. C-SAM has launched
commercial services in the US, Japan, China, India, Singapore, and Mexico. For
more information, visit www.c-sam.com or follow us on Twitter at @c_sam_inc.

Investor Relations
For MasterCard
Catherine Murchie, 914-249-4565, investor_relations@mastercard.com

Media Contacts

For MasterCard
Brian Gendron, 914-249-1284, brian_gendron@mastercard.com

Lora Friedrichsen, Global Results Communications (GRC), 949-608-0276,


Website: http://www.c-sam.com
Website: http://www.mastercard.com
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