888 Holdings Public Limited Company ("888") Contract for Real Money Gaming on
GIBRALTAR, December 12, 2012
GIBRALTAR, December 12, 2012 /PRNewswire/ --
888, one of the world's most popular online gaming entertainment and solution
providers, announced today that it has entered, through a wholly owned
subsidiary, into an agreement with Facebook to launch real-money products over
the world's most popular social network.
The agreement will see 888 offer its award-winning real-money bingo, casino
and slot games through the Facebook platform in the UK.
Utilizing 888's existing social facing operation, the first app to launch is
Bingo Appy, a bingo app that includes a casino offering with slots and other
popular instant games.
Itai Frieberger, COO of 888, commented:
"888 has long recognised the potential for social gaming. Our Facebook
freemium (play for fun) offerings have found a significant audience, and we
are very excited by the opportunity that real money gaming on Facebook
provides. We are working closely with Facebook on this launch, ensuring we
introduce the best of both worlds of real money and social gaming."
Julien Codorniou, Facebook Head of Games Partnerships in Europe, said:
"Facebook is a great platform for playing games with your friends and we are
really pleased to be working with 888, who have a strong reputation on both
the quality and safety of their games."
Notes to Editors
Bingo Appy is 888's first real money bingo & slots app on Facebook and it is
the world's second real money bingo app on Facebook. Bingo Appy offers 90
ball, 75 ball and 5 line bingo including a wide range of slots and instant
888 is a global gaming entertainment destination, with localised offerings
providing players the games they want in the language they speak with
significant functionality and interactivity. The 888 gaming experience is now
available in 19 languages to over 150 countries and provides something for
players of all abilities.
888 is a leader in corporate responsibility, with specialist websites
dedicated to both responsible gaming and corporate responsibility so that
customers can play in a safe and secure environment.
Contact: Contacts and enquiries: 888, Itai Frieberger, Chief Operating Officer
- +350-200-49800 ; M:Communications, Ann-marie Wilkinson/Andrew Benbow,
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