Slice Kicks Off Holiday Shopping Season With Behind-the-Scenes

Slice Kicks Off Holiday Shopping Season With Behind-the-Scenes Sales
Exclusive Online Sales Report by Slice Shows Major 2012 Holiday
Trends; Kindle Fire Dominates Tablet Sales 
PALO ALTO, CA -- (Marketwire) -- 12/12/12 --  This holiday season,
consumers are thinking e-tail. In a record-breaking week, millions of
shoppers went online to get a head start on their holiday shopping
and take advantage of the sales. Today, Slice released exclusive data
highlighting the major trends from the first big holiday sales push
in 2012. From major trends among big-box retailers to the
hottest-selling tablets, Slice's data provides the most comprehensive
look at online retail trends this holiday season.  
Since launching in 2011, Slice has tracked more than 45 million
purchases. Because Slice aggregates data across all online retailers,
the company has unique insight into the e-commerce landscape. Slice
has the inside scoop on the what, where and how much of online
shopping. With online sales totaling nearly $1.5 billion on Cyber
Monday alone (via comScore's latest report), it's clear that holiday
shoppers are increasingly turning online. Curious to see which
retailers and products came out on top, Slice took a look at the
trends that emerged in the first two weeks of the holiday shopping
Results include: 

--  Top 5 Black Friday merchants. One-day sales from retailers like Apple
    drove holiday shoppers online in record-breaking numbers. Below is the
    list of the top five retailers on Black Friday, with the average order
    sizes and market shares included:

1. Amazon - $62 average order size; 32 percent market share, up from 26
percent in 2011 
 2. Macy's - $109 average order size; 5 percent
market share, up from 2 percent in 2011 
 3. eBay - $59 average order
size; 5 percent market share, up from 2 percent in 2011 
 4. Apple -
$520 average order size; 5 percent market share, down from 16 percent
in 2011 
 5. Walmart - $99 average order size; 5 percent market
share, up from 4 percent in 2011 

--  Top 5 Cyber Monday merchants. Not surprisingly, Amazon dominated
    online sales on Cyber Monday -- offering a host of offers, including a
    sale on Kindle Fires. Brick-and-mortar stores that offered Black
    Friday online sales dropped rank throughout the holiday weekend.
    Notably, Sears fell from the seventh to the 47th most popular shopping
    destination from Black Friday to Cyber Monday. Below are Cyber
    Monday's top five retailers:

1. Amazon - $62 average order size; 40 percent market share, up from 31
percent in 2011 
 2. Walmart - $120 average order size; 5 percent
market share, up from 4 percent in 2011 
 3. eBay - $51 average order
size; 5 percent market share, up from 4 percent in 2011 
 4. Newegg -
$126 average order size; 3 percent market share, down from 6 percent
in 2011 
 5. Macy's - $124 average order size; 2 percent market
share, up from 1 percent in 2011 

--  Walmart sales climb, Apple's drop. Online retail sales by merchant
    were largely consistent throughout the weekend, with a few notable
    exceptions. Owing perhaps to Black Friday-only offers, Apple's average
    order size dropped from $520 on Friday to $308 on Cyber Monday --
    bringing the technology giant down from the fourth to the seventh most
    shopped-at online retailer. Walmart, on the other hand, began the
    holiday weekend as the fifth most popular online retailer on Black
    Friday (with a $99 average order size). The big-box retailer climbed
    the ranks on Saturday and Sunday, ultimately claiming the number two
    spot on Cyber Monday. Walmart's average order size on Cyber Monday
    rose to $116. In the week following Cyber Monday, however, Walmart's
    average online order size dropped back down -- ending the month at
--  Post-Cyber Monday, Toys R Us sales soar. While most online retailers
    experienced a drop in order size following Cyber Monday, Toys R Us
    actually experienced its biggest shopping day on the following
    Thursday -- peaking with an average order size of $208. The rest of
    the week saw strong sales for the toy retailer as well, averaging $127
    per order on the Tuesday after Cyber Monday (Cyber Monday order sizes
    averaged at $166). Toys R Us was one of several retailers (Target and
    Walmart also included) to offer extended Cyber Monday deals. Beginning
    on Sunday, November 25, featured limited supply,
    online-only deals throughout the week.
--  QVC rakes in weekend shoppers. While displaying strong sales on Black
    Friday and Cyber Monday, QVC saw a huge spike in online sales on the
    Saturday and Sunday in between. On Black Friday, average order sizes
    came in at $202 for the home shopping network. Average order sizes
    then jumped up to $250 on Saturday before dropping back down to $150
    that Sunday and $131 on Cyber Monday. QVC was the only retailer in the
    top ten to spike in online sales on the Saturday after Black Friday.
    Perhaps a result of QVC's "Better Than Black Friday" offers, QVC came
    in as the fifth most shopped-at online retailer on Saturday, November
--  Tablet sales. Tablets are among the hottest selling items this holiday
    season, with the most popular models coming from Amazon and Apple.
    During Thanksgiving weekend, the new iPads (mini and Retina) had a
    slight edge over Kindle Fire HDs -- selling 11:9. However, Amazon's
    tablet suite dominated the market, with the full line of Kindle Fire
    models winning out nearly 4:1 (74 percent) over iPad mini, iPad Retina
    and iPad 2 sales.

"The holiday season is when consumers tend to shop the most online --
usually November and December represent on average 38 percent of
their annual online spend," said Scott Brady, CEO and co-founder of
Slice. "And retailers have certainly taken note this season,
capitalizing on this trend with enticing new online-only and mobile
offers. The data shows a strong start to the holiday shopping season,
and now with Green Monday sales from big name retailers like Newegg,
Macy's, eBay, and Walmart, we can expect to see strong online sales
continue throughout the month." 
Available as an app for iPhone, Android and as a standalone Web
service, Slice simplifies your shopping by organizing all your online
purchases in one place and tracking your in-progress shipments on a
single map. A must-have tool going into the holidays, Slice is armed
with features including price drop notifications, simplified returns
and package tracking with friends. Slice was named "the best package
tracker for iPhone" by Lifehacker, the "new BFF" for online shoppers
by CNN and a "start-up to watch in 2012" by Inc. Magazine. For more
information, visit 
About Slice 
 Slice uses information from electronic receipts in your
inbox to create fun and useful consumer applications and experiences.
Its popular flagship app, Slice, provides a simple way for consumers
to manage all of their purchases, organize receipts, track shipping,
take advantage of price adjustments and improve their shopping
experiences. Based in Palo Alto, CA, Slice is privately held with
funding from DCM, Lightspeed Venture Partners, Michael Birch,
FLOODGATE, Innovation Endeavors (Eric Schmidt) and Rick Thompson. For
more information, visit 
Contact Information
Sara Suddes 
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