InnoCentive and Scientific American Partner to Facilitate Open Innovation

  InnoCentive and Scientific American Partner to Facilitate Open Innovation

Partnership Will Offer Prize-Based Challenges to Scientific American's Nearly
5 Million Monthly Website Visitors

PR Newswire

WALTHAM, Mass., Dec. 12, 2012

WALTHAM, Mass., Dec. 12, 2012 /PRNewswire/ --InnoCentive, Inc., the global
leader in open innovation, crowdsourcing, and prize competitions, and
Scientific American, the leading authoritative publication for science in the
general media, today announced a partnership for the Scientific American Open
Innovation Pavilion, an online hub where science enthusiasts will be able to
help solve global scientific problems. Scheduled to go live in the Spring of
2013, the Scientific American Open Innovation Pavilion will be hosted jointly
on and

(Logo: )

Commercial organizations, government agencies, and non-profits (known as
'Seekers') will be able to post 'Challenges' on the Scientific American Open
Innovation Pavilion. These Challenges are well-articulated descriptions of
scientific and technical problems that require innovative solutions. The
Scientific American Open Innovation Pavilion provides these Seekers with
unprecedented access to a global pool of problem Solvers, including
InnoCentive's existing 275,000-person-strong Solver network and Scientific
American's audience of nearly 5 million monthly visitors to

"We are very excited by this opportunity to collaborate and partner with
Scientific American, an organization with an impeccable reputation and
impressive audience," said Dwayne Spradlin, CEO of InnoCentive. "Our alliance
will offer Scientific American readers an impressive array of challenging
science, technical, and policy problems to work on, while enabling our clients
to extend the reach of their Challenges to many more of the world's smartest
and most creative people."

"Science is a wellspring of innovation that can help make the world a better
place," said Mariette DiChristina, Editor in Chief of Scientific American.
"The Scientific American Open Innovation Pavilion will give our readership an
opportunity to apply their practical knowledge to tackle global problems."

This partnership also marks the growth of InnoCentive's collaboration with
Nature Publishing Group (NPG), Scientific American's parent organization. In
June 2009, InnoCentive and NPG launched the Open Innovation
Pavilion, which is hosted on and,

"We are pleased to be growing our relationship with InnoCentive in this way,"
said Peter Collins, Business Intelligence Unit Director of NPG. "The
Scientific American Open Innovation Pavilion is a wonderful addition as it
will host a broad range of Challenges that will be of interest to the general
public, as well as scientists."

The Scientific American Open Innovation Pavilion is one of several Scientific
American initiatives that center around solving real-life science challenges.
Since May 2011, the magazine has actively promoted citizen science projects at In 2012, Scientific
American launched the Science in Action Award, powered by the Google Science
Fair, which recognizes a project by young scientists that addresses a social,
environmental or health issue to make a practical difference in the lives of a

About Scientific American

Scientific American is at the heart of Nature Publishing Group's consumer
media division, meeting the needs of the general public. Founded in 1845,
Scientific American is the oldest continuously published magazine in the U.S.
and the leading authoritative publication for science in the general media.
Together with and 14 local language editions around the
world it reaches more than 5 million consumers and scientists. Other titles
include Scientific American Mind and Spektrum der Wissenschaft in Germany.
Scientific American won a 2011 National Magazine Award for General Excellence.
For more information, please visit

About InnoCentive

InnoCentive is the global leader in crowdsourcing innovation problems to the
world's smartest people who compete to provide ideas and solutions to
important business, social, policy, scientific, and technical challenges. Our
global network of millions of problem solvers, proven challenge methodology,
and cloud-based technology combine to help our clients transform their
economics of innovation through rapid solution delivery and the development of
sustainable open innovation programs. For more than a decade, leading
commercial, government, and nonprofit organizations such as AARP Foundation,
Booz Allen Hamilton, Cleveland Clinic, Eli Lilly & Company, EMC Corporation,
NASA, Nature Publishing Group, Procter & Gamble, Syngenta, The Economist, and
The Rockefeller Foundation have partnered with InnoCentive to rapidly generate
innovative new ideas and solve problems faster, more cost effectively, and
with less risk than ever before. For more information, visit, email, or call 1-855-CROWDNOW (U.S.)
or +44 (0) 207 935 0827 (International).

Media Contacts:

Steve Bonadio
InnoCentive, Inc.

Marisa Borgasano
Schwartz MSL for InnoCentive

Rachel Scheer (Corporate Public Relations)
Nature Publishing Group

SOURCE InnoCentive, Inc.

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