Amazon Launches Friends & Family Gifting

  Amazon Launches Friends & Family Gifting

      Keep track of Wish Lists and gift ideas for everyone on your list

Business Wire

SEATTLE -- December 12, 2012

(NASDAQ:AMZN) –, Inc. today announced Friends & Family Gifting, a
feature that allows customers to easily keep track of birthdays and special
occasions, get shopping reminders and manage gift ideas for everyone on their
list year-round. MasterCard has joined Amazon in bringing customers Friends &
Family Gifting this holiday season.

With Friends & Family Gifting, customers can easily centralize their
gift-giving ideas throughout the year in one place. Using the Gift Lists
feature, customers can create and share gift ideas via email, Facebook,
Twitter and Pinterest.To help make gift-giving easy, Amazon Friends & Family
Gifting lets you see which gift-giving occasions are coming up next so that
it’s easy to stay on top of birthdays, anniversaries or other special
occasions. Customers can also opt-in to receive shopping e-mail reminders
before friends’ birthdays that link directly to their existing Wish Lists to
take the guess-work out of getting what they really want.

There are several ways that Friends & Family Gifting can help customers
organize their gift-giving:

  *Keep Track of Friends & Family: Store important dates like birthdays and
    anniversaries with just a few clicks and get reminders.
  *Add Information about Friends: Customers can find existing Amazon Wish
    Lists to make it easy to find the perfect gift for their friends. By
    connecting their Amazon and Facebook accounts, customers can also use
    information about their Facebook friends, such as the things their friends
    ‘Like,’ to select a gift.
  *Great for Kids: Make it even easier to find the best gifts for kids, as
    Amazon Friends & Family Gifting provides gift recommendations by age and

“Friends & Family Gifting on Amazon makes gift-giving fun and easy,” said Andy
Rosenbaum, Sr. Manager of Wish List and Gifting for Amazon. “You will never
forget a birthday and will have great gift ideas ready for this holiday season
and special occasions year-round.”

“The reaction from a friend or loved one when they receive a thoughtful gift
is priceless, however, identifying and purchasing that gift can be stressful,”
said Cheryl Guerin, senior vice president, U.S. Marketing, MasterCard. “We’re
happy to join Amazon in simplifying the gift giving experience with Friends &
Family Gifting, giving customers more time to spend experiencing the joys of
holiday traditions.”

To get started, customers can visit to add
friends and start organizing their gift-giving.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection., Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices.
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, “,” “we,” “our” and similar terms
include, Inc., and its subsidiaries, unless the context indicates

About MasterCard

MasterCard (NYSE: MA),, is a global payments and technology
company. It operates the world’s fastest payments processing network,
connecting consumers, financial institutions, merchants, governments and
businesses in more than 210 countries and territories. MasterCard’s products
and solutions make everyday commerce activities – such as shopping, traveling,
running a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog and subscribe for the latest

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect's financial results is included in's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:, Inc.
Media Hotline, 206-266-7180
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