Channel 6 Announces Sony Pictures Television Networks as Latest Partner in ‘LondonTV’ Bid

  Channel 6 Announces Sony Pictures Television Networks as Latest Partner in
  ‘LondonTV’ Bid

Business Wire

LONDON -- December 12, 2012

The Channel 6 Consortium has announced an agreement with Sony Pictures
Television (SPT) Networks in the UK for the provision of a range of services
to support ‘LondonTV’, the Consortium’s proposed local channel for London.
Under the agreement, SPT Networks will be a programme schedule provider and
deliver creative services for the new channel in the event of a successful
bid. In addition, SPT Networks’ UK advertising sales house, Dolphin
Television, will handle all advertising sales for LondonTV on behalf of
Channel 6.

Channel 6 is backed by Archant, Tindle and Trinity Mirror, London’s three main
local newspaper groups. The deal will support LondonTV in building audiences
and advertising revenues from launch, helping underpin its broader mission to
produce thousands of hours of high quality local news and current affairs each
year. Based in London, SPT Networks’ UK experience operating a portfolio of
eight UK channels will enable it to offer economies of scale and proven
expertise in the marketplace to LondonTV.

Announcing the agreement, Richard Horwood, Chief Executive of the Channel 6
Consortium, said: “Sony Pictures Television completes our bid in great style,
alongside London’s diverse local newspaper groups and one of the top broadcast
TV teams in the country. We could not have a better entertainment programming
and ad sales partner. Local television has struggled in the past to be
commercially successful in this country even where the potential has existed,
even in London, due to lack of commercial realism. SPT Networks’ expertise in
the multichannel sector will significantly strengthen LondonTV from the
outset, attracting audiences and advertising revenues that will underpin our
investment in high quality local programming and expand our capacity to
commission more.”

SPT Networks senior vice president for Western Europe, Kate Marsh, added:
“When Channel 6 first approached us, it quickly became clear their team
represents a formidable mix of creative energy and commercial judgement that
will provide a viable and attractive channel for London audiences. As a UK
channel enterprise with global muscle, we can offer proven expertise and
resources to help reinforce LondonTV as it spreads its wings and expands its
local offering.”

SPT Networks UK portfolio includes Sony Entertainment Television and Sony
Movie Channel, broadcasting leading film and television content from the US,
UK and around the world. Dolphin Television creates and manages commercial
revenue opportunities, such as ad sales and telemarketing, for UK broadcasters
including Channel 4 and Welsh public service channel, S4C.

LondonTV will be a brand new voice for Londoners. Produced by over 100
dedicated television professionals, it will be able to draw on the unique and
deep local relationships of the hundreds of journalists employed in the
Consortium's many diverse local London newspapers. This will be combined with
real time online interactions (london24.com), hyper-local social media
conversations (streetlife.com), and mobile applications (mycityway.com),
keeping the channel up to the minute for London's news, traffic, weather,
listings, events and other local happenings right across the day. LondonTV’s
Editorial Advisory Board, in conjunction with the National Council for
Voluntary Organisations and their thousands of member organisations across
London, will guide and inform the local programming, ensuring the channel
relates effectively to London's diverse communities, cultures, ethnic groups
and interest groups, with all this local programming paid for by the big
audiences and advertising revenues generated by its world class entertainment
programming. LondonTV will also be working with Creative Skillset to identify
and develop the cadre of video journalists who will be at the heart of its
newsroom, with employment and internships for the best of the graduates
emerging from their network of academies.

ENDS

Contact:

James Hogan, College Hill
020 7457 2032
07837 780 624
 
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