MediaMind Platform to Provide Actionable Insights Based on Social Media Brand
Interactions on Facebook
DG Partnership With CitizenNet to Analyze Social Signals Will Drive More
Effective Media Planning
NEW YORK, N.Y., Dec. 12, 2012 (GLOBE NEWSWIRE) -- via PRWEB - DG
(Nasdaq:DGIT), the leading independent provider of integrated digital
advertising solutions, announced today a strategic partnership with
CitizenNet, a platform for social market research and social ad campaign
management. This partnership will enable DG's MediaMind platform clients to
learn about social brand activity and to find new and relevant audiences based
on social signals. CitizenNet software performs all the steps of data-driven
marketing and runtime optimization based on analysis of hundreds of millions
of anonymous, public social data points.
"CitizenNet enables advertisers to understand which audiences are interacting
with their brand on social networks, as well as potential new audiences and
what specifically interests each audience," said Dan Benyamin, CEO of
CitizenNet. "By using the MediaMind platform, advertisers can take that
sophisticated understanding and use the insights to activate better social
marketing and media decisions."
CitizenNet analyzes a brand's social audience and uncovers the interests,
demographics, and brand sentiment that is not traditionally available through
conventional research or media planning. By combining CitizenNet analysis with
MediaMind's platform, advertisers can now use social audience signals from
Facebook, Twitter and other social destinations to understand the most
relevant interests and target audience segments.
"By detecting specific words and topics that a brand's audience utilizes, the
MediaMind platform can drive more efficient media planning decisions," said
Ricky Liversidge, CMO of DG. "In addition, by utilizing CitizenNet alongside
our Peer39 page-level data, advertisers can have a full view of their brand
within both the social and contextual web. "
DG (Nasdaq:DGIT) connects over 11,000 global advertisers and agencies with
their targeted audiences through an expansive network of over 6,000 television
broadcast stations and over 11,500 web publishers in 75 countries. The
Company's television division utilizes best-in-class network and content
management technologies, creative and production resources, digital asset
management and syndication services that enable advertisers and agencies to
work faster, smarter and more competitively. DG's online platform, MediaMind,
allows marketers to benefit from optimized management of online advertising
campaigns while maximizing data driven advertising. Peer39, a solution in the
MediaMind platform, provides data based on the content and structure of web
pages for the purpose of improving the relevance and effectiveness of online
display advertising. For more information, visit http://www.DGit.com.
CitizenNet is the world's first Desktop Marketing tool: a fully integrated,
self-serve platform for market research and ad campaign management. Utilizing
a massive data set of the world's interests and attitudes, CitizenNet's large
scale computing leverages this data to craft the perfect Facebook marketing
campaign. In less time, and at lower cost than most other solutions,
CitizenNet software performs all the steps of data-driven marketing: market
analysis, segmentation, behavioral targeting, and runtime optimization, all
based purely on the opinions of consumers.
NA Media Contact
T. +1 646 723 1922
This article was originally distributed on PRWeb. For the original version
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CONTACT: DG and MediaMind
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