TIBCO Loyalty Lab Reward Release Helps Competitive Retailers

TIBCO Loyalty Lab Reward Release Helps Competitive Retailers Get an
Edge in Online and Point of Purchase Environments 
Version 12.3 Enables Marketers to Better Understand Customers and
Provide Highly Relevant Offers Through Real-Time Reward Targeting 
PALO ALTO, CA -- (Marketwire) -- 12/12/12 --   TIBCO Software Inc.
(NASDAQ: TIBX) today announced the latest version of its Loyalty
Lab(R) unified marketing platform, which offers major retailers
breakthrough capabilities that speed and target rewards to specific
customers. TIBCO Loyalty Lab(R) Reward 12.3 software, with greater
targeting control and real-time optimization, enables brands to meet
consumer demand for personalized deals, increased rewards and
detailed account information faster than ever before. The release
delivers on TIBCO's promise to deliver the two-second advantage(R) to
its customers. 
According to Aberdeen Research's March 2011 Next Generation Customer
Loyalty report, "The instant gratification mentality of today's
consumer has made an impact on retailers, as they are now addressing
the issue of real-time rewards." The report ties real-time
capabilities to industry leadership: "Currently, 25% of Leaders,
compared to 16% of Followers, offer real-time rewards to their
loyalty members." 
"Consumers are savvier in-person and online buyers than ever before
-- just look at the competition between retailers this holiday
season," said Matt Howland, vice president at TIBCO Loyalty Lab.
"Retailers require real-time capabilities that recognize customers
instantly and quickly respond with customized offers suited to their
specific buying habits -- giving consumers a reason to remain loyal,
while giving retailers new opportunities to increase revenue and
provide unparalleled service to those critical return customers." 
Loyalty Lab now gives retailers more flexibility and competitive
differentiation amid big data and heavy competition. Loyalty Lab
Reward 12.3, with targeting control and real-time optimization,
offers greater ability to capture and process transactions, basket
contents and reward redemptions in real time, while continuing to
update customer account activity immediately. Benefits of Loyalty Lab
Reward 12.3 include: 
Real-Time API Data Processing: Marketers can now ensure real-time
processing of threshold point calculations and reward issuance, so
customers can access benefits as soon as they are accrued -- online,
in-store or via their mobile phones.  
Setting Basket Profiles: Marketers can set very specific conditions
based on the contents within a customer's basket, enabling very
targeted offers to be sent based on past purchases. 
Brand Targeting and Qualification: Marketers can issue offers and
rewards based on specified brand purchases and target individual
products. This gives customers a highly customized shopping
experience and allows marketers more control over issuing offers.
This powerful new feature provides a level of granularity and
specificity, providing additional options for product recognition.
Cross-selling promotions, for example, can more easily be executed. 
"With these types of enhancements, marketers can better understand
their customers and optimize the shopping experience in real time,
effectively influencing buying behavior," said Howland. "Advanced
basket and brand targeting with improved qualification is important
for true personalized marketing." 
TIBCO Loyalty Lab processes over 1 billion interactions annually for
260 million shoppers of some of the world's largest brands. With
Loyalty Lab Reward 12.3, marketers can better utilize proprietary
data to manage loyalty programs which improve the customer experience
and build a deeper, more meaningful relationship with fans of the
brand. Customers using Loyalty Lab Reward for program management
enjoy improved customer retention, frequency, advocacy and an overall
lifetime value through enhanced optimization and targeting. 
Loyalty Lab Reward 12.3 is now available. For more information,

--  Blog post: http://www.loyaltylab.com/blog/
--  TIBCO Loyalty Lab Reward platform:

 TIBCO Software Inc. (NASDAQ: TIBX) is a provider of
infrastructure software for companies to use on-premise or as part of
cloud computing environments. Whether it's optimizing claims,
processing trades, cross-selling products based on real-time customer
behavior, or averting a crisis before it happens, TIBCO provides
companies the two-second advantage(R) -- the ability to capture the
right information at the right time and act on it preemptively for a
competitive advantage. More than 4,000 customers worldwide rely on
TIBCO to manage information, decisions, processes and applications in
real time. Learn more at www.tibco.com. For more information about
TIBCO Loyalty Lab, please visit: www.loyaltylab.com. 
TIBCO, two-second advantage, Loyalty Lab, and TIBCO Software are
trademarks or registered trademarks of TIBCO Software Inc. in the
United States and/or other countries. All other product and company
names and marks mentioned in this document are the property of their
respective owners and are mentioned for identification purposes only. 
Media Contact:
Amy Groden-Morrison
TIBCO Software Inc. 
(617) 702-1710
Roya Pakfetrat
(510) 748-8200 x217
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