AppDirect Announces Hiring of CFO, Vice President of Global

AppDirect Announces Hiring of CFO, Vice President of Global Sales and
Strategic Partnerships 
Former Symantec and Digg Executives Join AppDirect to Revolutionize
Software Distribution 
SAN FRANCISCO, CA -- (Marketwire) -- 12/12/12 --  AppDirect, the
leading cloud service marketplace company, announced today that it
has made two key appointments to its management team: John Moffett
joins as Chief Financial Officer, and Richard Dufty joins as Vice
President of Global Sales and Strategic Partnerships. With these
additions, AppDirect gains critical leadership experience and
expertise to support its strategic goals while maximizing its rapid
"We are extremely pleased that John and Richard have joined the
AppDirect team. Their experience at high-growth, industry-leading
companies will be invaluable as we continue to expand our footprint
and secure high-profile partnerships," said Daniel Saks, President
and Co-CEO of AppDirect. "As we continue our ambitious growth
trajectory, the CFO and VP of Global Sales and Strategic Partnerships
roles are imperative to helping us make our vision for the company a
John Moffett comes to AppDirect after spending two years as CFO at
Vizu Corporation where he was a key player in the company's
acquisition by Nielsen. Previously, Moffett served as CFO of Digg, a
content sharing platform. While there, he was critical to early
revenue partnerships and growth, and helped to secure over $40
million in funding. Prior to Digg, he spent over a decade in the
accounting and finance industry with companies that include Equinix,
Wells Fargo, Atherton Capital, and KPMG. 
Richard Dufty joins AppDirect after spending eight years in various
sales and leadership roles at Symantec, most recently as Senior Sales
Director, Americas. In this position, he was responsible for all
sales and channels for the Norton family of products, representing
more than $1 billion in annual revenue with strategic partners such
as Amazon, CenturyLink, and Comcast. Previously at Symantec, he was
responsible for its new and emerging channels business and managed
strategic partnerships with Facebook, AOL, Visa, and State Farm,
among others. Prior to Symantec, Richard held senior sales roles at
FrontRange Solutions, a leading SMB and mid-market CRM
Both John and Richard were attracted to AppDirect by the strength of
the company's team, its technology, and its leading position in the
market for cloud-based software and services. "From the start,
AppDirect has positioned itself as a forward-thinking company that is
completely changing how software is distributed worldwide," Moffett
said. "I look forward to helping AppDirect scale and continue to
capitalize on this exciting market opportunity." 
Richard added: "AppDirect enables businesses to take advantage of
amazing cloud-based technology, and gives technology providers direct
access to this rapidly growing market. I'm excited to be a part of
the team that is leading the way in transforming the cloud industry,
and I look forward to helping AppDirect solidify its position as a
trusted partner in the cloud service marketplace sector."  
About AppDirect
 AppDirect is the leading cloud service marketplace
company dedicated to revolutionizing the way businesses run. Its
award-winning platform connects businesses, brands, and developers
through a global network of partner marketplaces. Based in San
Francisco, AppDirect powers the marketplaces of trusted companies
around the globe -- including Deutsche Telekom, Rackspace, Swisscom,
Bell Canada, Appcelerator, and more -- and has helped millions of
businesses discover, buy, and manage the best cloud-based software
and services. 
Media Contact
Emily Borders
877-404-APPS ext. 419 
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