Should Carmakers Instead Use a Big Green Bow this December?
Swapalease.com Data Show Eco-Friendly Car Demand Outpacing Luxury in December
CINCINNATI, Dec. 12, 2012
CINCINNATI, Dec. 12, 2012 /PRNewswire/ --Tis the season for "December To
Remember" and the Big Red Bow holiday advertising. However, based on recent
December car-shopping patterns, should we be placing big, green eco-friendly
bows on the top of those vehicles?
According to vehicle search patterns and lease transfer data from national
car-leasing firm, Swapalease.com, the previous two Decembers have shown an
uptick in eco-friendly vehicle preference compared with luxury model demand.
In 2011, Swapalease.com processed an additional 5.5% luxury vehicle transfers
in December compared with November. In a similar analysis for non-luxury and
eco-friendly vehicle transfers, that percentage jumped 26.4% between the two
"The data is significant because leasing generally skews higher for luxury
models, and December has traditionally been a good month for luxury vehicle
shopping activity," said Scot Hall, Executive Vice President of
Swapalease.com. "Looking at the larger picture, we aren't terribly surprised
because of all the emphasis that's been placed on smaller cars with better
fuel economy and additional features."
Vehicles such as the Ford Focus and Escape, as well as the Chevrolet Cruze and
Toyota Prius are among today's non-luxury vehicles that boast strong fuel
economy. What's more, these cars are equipped with technology and features
that rival luxury models and fuel economy has improved noticeably for both
smaller and mid-size sedans.
Luxury vehicle brands such as Lexus, BMW and Mercedes-Benz each boost the
volume of their marketing during December to take advantage of the holiday
shopping season. All three brands enjoy among the top transfer volume on
Swapalease.com throughout the year, which makes the focus on this particular
trend even more noteworthy.
Headquartered in Cincinnati, Ohio, Swapalease.com is the world's largest
automotive lease marketplace and the pioneer in facilitating lease transfers
online. More specifically Swapalease.com matches individuals who want to get
out of their lease with people who are looking for short-term lease
agreements. Prospective buyers can search the listings for the exact vehicle
they want, and then register for a nominal fee, allowing them to use
Swapalease.com's safe online system to contact the prospective seller and
close the deal.
For more information about Swapalease.com or how to exit your lease early,
call 866-SWAPNOW or visit www.swapalease.com.
Contact: John Sternal, Merit Mile, firstname.lastname@example.org, O +1-561-362-8888,
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