Webcollage Extends Footprint in UK in Deal With Walmart Subsidiary, Asda Stores

Webcollage Extends Footprint in UK in Deal With Walmart Subsidiary, Asda
Stores

NEW YORK, Dec. 12, 2012 (GLOBE NEWSWIRE) -- Asda Stores Ltd., the British
subsidiary of Walmart, the world's largest retailer, has entered into an
agreement with New York-based Webcollage to provide the tools to build and
syndicate rich content for thousands of products accessed through all of
Asda's web and mobile properties in the United Kingdom. Webcollage syndicated
content features interactive tours, videos and detailed descriptions of
products, and have resulted in retailers in the USA and Europe seeing up to a
36% increase in sales.

Webcollage has a similar arrangement with Walmart in the U.S. with rich
product content live on 36,014 product pages on its site. That content was
accessed by customers 107 million times in 2011.

Asda is the United Kingdom's second largest chain by market share retailing
food, clothing, general merchandise, toys and financial services from some of
the largest hypermarkets in the UK. It also has a mobile telephone network.

"Delivering the lowest prices and the highest level of service to our
customers is our number one priority. This includes making sure they have as
much information as necessary to make informed purchases either online or in
our stores," says Frazer Locke, Trading Director at Asda Direct.

"Webcollage can help us to provide our customers with top notch content for a
wide range of products on Asda Direct, including images and videos to make
shopping even easier and more appealing."

Asda will have access to Webcollage's hosted "Content Publisher" platform
which will enable individual manufacturers to provide Asda websites with
comprehensive rich media product information. The platform provides a variety
of templates to help manufacturers upload rich media content quickly and
efficiently. Moreover, manufacturers can rapidly update new product
information and pricing and Webcollage will assure it appears simultaneously
on all relevant websites.

Here are links to rich content examples that are already live with Asda:

http://direct.asda.com/Microsoft-Office-2010-79G-01900-Home-and-Student-Edition-3-PC/000599093,default,pd.html
(Power Page starts with "From the Manufacturer")

http://direct.asda.com/Sony-DSC-WX50-Camera-Black-16MP/000634251,default,pd.html
(a Mini-Site is launched from the "Play Product Video" button)

"We are gratified that Walmart has seen such value in what we do at
Webcollage, that they have encouraged Asda to use our platform to drive sales
through rich media product information," says Scott Mathews, the CEO of
Webcollage. "Webcollage invests heavily in research and development to
consistently develop new features and toolsets, and has been very successful
in using technology to allow manufacturers unprecedented access to communicate
to shoppers through retail online and mobile product pages."

Webcollage has been used by more than 3,000 ecommerce sites worldwide
including Walmart, Best Buy, Sears, Staples, Amazon, Office Max, Costco and
Target in the USA, and Dixons, Marks & Spencers, Tesco, Argos and now, ASDA in
Europe. Recent research shows manufacturers often get a 6 to 18 percent lift
in sales from Webcollage-provided Mini-Sites and a 12 to 36 percent increase
from the use of Webcollage Power Pages.

Webcollage's manufacturing customers who use this content marketing channel
include, among many others, the world's largest software company (Microsoft),
the world's largest pharmaceutical company (Pfizer), the world's largest
computing company (HP), the world's largest consumer packaged goods company
(Procter & Gamble), the world's largest electronics company (Samsung), the
world's largest cosmetics company (L'Oreal) and the world's largest networking
company (Cisco).

Webcollage (www.webcollage.com), based in Manhattan, is the world's leading
provider of rich product information to retailer web sites (and their mobile
visitors). By perfecting a new form of channel-marketing, Webcollage helps
manufacturers instantly publish content that increases sales, reduces return
rates and improve conversions by up to 36%. Webcollage, used by over 1,000
manufacturers, provides tools to upload and update rich product content
including video in real-time. Founded in 2000, Webcollage, a privately-held
company headquartered in New York, is backed by investments from Sierra
Ventures, Greylock Partners, Cedar Fund, Gilde IT Fund, and GSI Commerce.

The Webcollage, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=7938

CONTACT: pr@webcollage.com
         +1.212.563.2212
         www.webcollage.com

Webcollage Logo
 
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