Standard Life enhances its segregated fund offering

MONTREAL, Dec. 12, 2012 /CNW Telbec/ - The Standard Life Assurance Company of 
Canada ("Standard Life") today launched the Ideal Segregated Funds Signature 
2.0 to replace the existing Ideal Segregated Funds - Signature Series. The new 
Signature 2.0 continues to offer the 75/100 Series and 100/100 Series and 
introduces a 75/75 Series. In addition to a new, more transparent fee 
structure, Signature 2.0 presents investors with more options to adapt their 
portfolios to evolving market conditions. The existing Ideal Segregated Funds 
- Signature Series closes to new contracts on January 8, 2013. 
Signature 2.0 is suited for investors who want to grow, protect and diversify 
their savings and retirement income while managing market volatility. Funds 
are offered by in-house and third-party managers and cover all major asset 
classes: fixed income, balanced funds, and Canadian and global equities. The 
75/75 Series targets investors who want to diversify their portfolio with a 
tactical income fund that has a "go anywhere" mandate designed to protect 
capital in down markets and capture returns in up markets. 
"The Ideal Segregated Funds Signature 2.0 should build on the success we've 
had with our seg funds since 2009," said Michel Fortin, Senior Vice-President, 
Marketing and Customer Solutions. "The new fee structure clearly identifies 
management and insurance fees so investors will better understand what they 
are paying for and how their investments are performing." 
Signature 2.0 maintains many of the same value-added features as the existing 
Ideal Segregated Funds - Signature Series, including choice of guarantees, 
choice of funds, choice of load options, a RRIF payout benefit guarantee with 
dollar-for-dollar reductions and a toll-free number investors can call for 
non-financial support. 
Segregated funds have regained in popularity in recent years, as individual 
investors seek more guarantees. Standard Life has the fastest growing 
segregated fund sales in Canada. It captured 9% of all industry sales growth 
in the first nine months of 2012, despite the suspension of new sales of its 
guaranteed lifetime withdrawal benefit product in April 2012. 
Note to editors 
1. An individual segregated fund is an insurance product with "built 

     in" guarantees. The Ideal 75/75 and Ideal 75/100 Series guarantee
     75% of the principal value at maturity and 75% and 100%,
     respectively, of the principal value at death. The Ideal 100/100
     Series guarantees 100% of the principal value at both maturity and
     death. These guarantees are payable on certain conditions, such as
     an annuitant's age, the date of the first premium payment and, if

 applicable, the date of the last reset.
  2. For more information: 
 Ideal Segregated Funds Signature 2.0. 
About Standard Life
Standard Life plc is a leading long-term savings and investment company 
headquartered in Edinburgh, Scotland. Standard Life has around six million 
customers worldwide and operates in the United Kingdom, Europe, North America 
and Asia, and globally with Standard Life Investments Ltd. 
In Canada, Standard Life has been doing business for almost 180 years. It 
operates under Standard Life Financial Inc., which wholly owns The Standard 
Life Assurance Company of Canada and Standard Life Mutual Funds Ltd. It is 
Standard Life plc's largest operation outside the UK with about 2,000 
employees. It provides long-term savings, investment and insurance solutions 
to more than 1.4 million Canadians, including group retirement and insurance 
plan members. 
As of September 30, 2012, Standard Life plc had C$337 billion in assets under 
administration, including C$44 billion in Canada through Standard Life 
Geoffrey King 514-499-7999, ext. 8150 
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ST: Quebec
-0- Dec/12/2012 21:11 GMT
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