Critical Mass Announces Key Vice President Appointments in Chicago

  Critical Mass Announces Key Vice President Appointments in Chicago

Business Wire

CALGARY, Alberta & CHICAGO -- December 12, 2012

Digital marketing agency Critical Mass (www.criticalmass.com) has promoted Kim
Clifford to Vice President, Insight & Planning, from her previous role as
Group Planning Director, and hired industry veteran David Hartt as Vice
President, Creative.

As VP, Insight & Planning, Kim Clifford is responsible for leading the
strategic planning process for clients to drive consumer insights, bringing 14
years experience to her team. She hasexpertise as a brand planner, drawing
from her roots in digital, marketing and user experience design. She began her
career in development but soon found her passion for brand and customer
insights were perfectly matched to the planningenvironment. She has worked at
Cossette Interactive, Tribal DDB and most recently Venture Communications, and
brings knowledge from various industries including Banking, Insurance,
Investing, e-Commerce, Energy,Government, Education and Tourism.

David Hartt joins Critical Mass as VP Creative, charged with leading the
creative vision on new business pitches all while elevating the day-to-day
work of the agency’s creative teams. He started his advertising career in at
Razorfish and Ammirati Puris Lintas in New York.He then served as Design
Director at Draftdigital, and IVT. In 2005,he joined Arc Worldwide in Chicago
as a Creative Director initially overseeing Cadillac Interactive work and then
subsequently the integrated BlackBerry account.After that, he served as Group
Creative Director at Razorfish, leading the creative discipline for the
Seattle office and overseeing the Best Buy and Levi’s accounts. Most recently,
David was a VP Creative Director at DraftFCB Chicago.His clients have
included: HBO, American Express, Siemens, Atari, Macy’s and Novartis.David
also has a parallel practice as a visual artist and educator, serving as an
instructor in the graduate program at The School of the Art Institute of
Chicago.He has exhibited nationally at museums and galleries including The
Museum of Contemporary Art, Chicago and has upcoming exhibitions at the Henry
Art Gallery in Seattle and The Studio Museum in Harlem. Additionally David was
recently awarded a Louis Comfort Tiffany Foundation Award.

“Shoring up our strategic and creative leadership ensures that we’ll continue
to deliver extraordinary work for our clients,” said Joe Scartz, SVP General
Manger, Critical Mass. “Both Kim and David bring proven success, an intimate
understanding of our culture, and a willingness to push for solutions that
unite creative excellence and business results,” Scartz added.

About Critical Mass

Critical Mass (www.criticalmass.com) helps the world's leading companies use
digital media to create extraordinary experiences—experiences that bring
together creative thinking, smart ideas and emerging technologies to drive our
clients’ businesses. An award-winning agency consistently recognized as a
leader in the digital marketing arena, Critical Mass operates globally from
offices in Calgary, Toronto, Chicago, New York, Nashville, London, Amsterdam
and Costa Rica. For additional information, visit our website:
www.criticalmass.com, our blog: http://experiencematters.criticalmass.com,
www.facebook.com/criticalmass.agency or follow us on twitter: @criticalmass.
Critical Mass is a part of Diversified Agency Services, a division of Omnicom
Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC)
(www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing
communications disciplines. DAS includes over 200 companies, which operate
through a combination of networks and regional organizations, serving
international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000 clients in
more than 100 countries.

Contact:

Critical Mass
Celia Jones, 312.705.4169
celiaj@criticalmass.com
twitter: @celiajones