Local Corporation Granted U.S. Web Domain Name Patent

  Local Corporation Granted U.S. Web Domain Name Patent

           Covers Bulk Acquisition and Development of Domain Names

Business Wire

IRVINE, Calif. -- December 12, 2012

Local Corporation (NASDAQ:LOCM), a leading online local media company, today
announced that the U.S. Patent and Trademark Office has granted the company
patent number 8,312,125, which covers a method and system for the bulk
acquisition and development of multiple web domain names.

Issued on Nov. 13, 2012, the patent describes a system and method for enabling
the bulk acquisition and management of multiple web domains. The patent covers
the technology related to the fulfillment of web domains. Local Corp. is
currently using this technology for its small and medium-sized business (SMBs)
customer as well as for the development of its recently announced vertically
oriented lead generation sites. The method includes collecting a set of domain
names for bulk content development, some of which are derived from
user-provided keywords; filtering the set of domain names based on matching
the domains to most-often used search terms by consumers; automatically
submitting domain names for purchase; applying a template to the web domain
related pages; and inserting content in those pages.

“The domain name industry continues to grow, with the number of domain names
registered worldwide expected to top 305 million by 2018^1,” said Heath
Clarke, Local Corporation chairman and chief executive officer. “This method
is already being used as part of our Launch by Local SMB fulfillment platform
and forms the basis for our site expansion into lead generation verticals.
We’ve spent years developing our intellectual property portfolio, and we’re
pleased that this key patent has issued.”

This is the eleventh patent issued to the company and was part of the original
OCTANE360 platform and asset acquisition in July 2010.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that
connects brick-and-mortar businesses with over a million online and mobile
consumers each day using a variety of innovative digital marketing products.
To advertise, or for more information, visit: http://www.localcorporation.com.

Forward Looking Statements

This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect'" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.

^1 Global Industry Analysts -
http://www.resell.biz/blog/305-million-new-domain-names-anticipated-by-the-year-2018/

Contact:

Local Corporation
Investor Relations Contact:
Janine Zanelli, 949-341-5340
jzanelli@local.com
or
Media Relations Contact:
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com