Gay Ad Network Redefines Gay Media with Introduction of Gay Audience Targeting

Gay Ad Network Redefines Gay Media with Introduction of Gay Audience Targeting

PR Newswire

FORT LAUDERDALE, Fla., Dec. 12, 2012

FORT LAUDERDALE, Fla., Dec. 12, 2012 /PRNewswire/ --Gay Ad Network today
announced the launch of a data-driven audience targeting service that makes it
possible for advertisers to reach gay and lesbian consumers beyond gay media.

(Logo:http://photos.prnewswire.com/prnh/20121212/CL26252LOGO)

"National advertisers seeking to engage gay consumers can now expand their
potential audience beyond gay content and search," said Mark Elderkin, CEO of
Gay Ad Network. "By combining our proprietary data with third-party data and
the distribution power of demand-side platforms and ad exchanges, we are able
to offer national advertisers a more efficient way to reach their ideal gay
consumer targets."

Gay Ad Network's gay audience targeting service uses demographic, behavioral,
purchase intent and social data targeting algorithms to identify audience
targets across an array of media outlets ranging from niche LGBT websites to
premium mainstream websites and mobile apps. The most relevant ads are
delivered to individual consumers based on specific engagement metrics,
interests, and behaviors.

A select set of national advertisers have been provided with early access to
Gay Ad Network's gay audience targeting service, including Lexus, AT&T and
Dining Out For Life International, Hosted by Subaru.

"Lexus is very pleased with the results from Gay Ad Network's gay audience
targeting service," said Aaron Walton, co-founder of Walton Isaacson, the
multicultural agency of record for Lexus. "We measured a positive brand
attitude lift of 10.6% for the Lexus GS while the gay-targeted web and mobile
ad performance on non-gay media properties exceeded our expectations."

"AT&T is working with Gay Ad Network to continue our heritage of support and
outreach to the LGBT community through a combination of digital advertising
and content sponsorships," said Ashley Sheets, Associate Director of Media -
National Consumer Media & Entertainment at AT&T. "Gay Ad Network's audience
targeting service has been instrumental in helping us achieve our goals within
the LGBT community."

Gay Ad Network reaches LGBT consumers through direct relationships with LGBT
publishers, Google DoubleClick, Microsoft Ad Exchange, Yahoo! Right Media,
YouTube, Facebook Exchange (FBX), and other networks.

About Gay Ad Network

Gay Ad Network is the category leading gay media network, directly reaching 6
million unique users per month across popular LGBT websites – with extended
reach through its data-driven audience targeting service. Ranked as the
largest gay media property, Gay Ad Network provides online, mobile and video
advertising services to global and national brands targeting the gay and
lesbian. The company is a gay-owned NGLCC Certified Business Enterprise and a
member of the IGLTA. For more information, please visit the company website
at www.gayadnetwork.com.

SOURCE Gay Ad Network

Website: http://www.gayadnetwork.com
Contact: Mark Elderkin, CEO, +1-954-485-9910, mark@gayadnetwork.com
 
Press spacebar to pause and continue. Press esc to stop.