comScore Releases November 2012 U.S. Search Engine Rankings

         comScore Releases November 2012 U.S. Search Engine Rankings

PR Newswire

RESTON, Va., Dec. 12, 2012

RESTON, Va., Dec. 12, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a
leader in measuring the digital world, today released its monthly comScore
qSearch analysis of the U.S. search marketplace. Google Sites led the explicit
core search market in November with 67 percent of search queries conducted.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in November with 67
percent market share (up 0.1 percentage points), followed by Microsoft Sites
with 16.2 percent (up 0.2 percentage points) and Yahoo! Sites with 12.1
percent. Ask Network accounted for 3 percent of explicit core searches,
followed by AOL, Inc. with 1.7 percent.

comScore Explicit Core Search Share Report*

November 2012 vs. October 2012

Total U.S. – Home & Work Locations

Source: comScore qSearch
Core Search Entity         Explicit Core Search Share (%)
                           Oct-12   Nov-12  Point Change
Total Explicit Core Search 100.0%   100.0%  N/A
Google Sites               66.9%    67.0%   0.1
Microsoft Sites            16.0%    16.2%   0.2
Yahoo! Sites               12.2%    12.1%   -0.1
Ask Network                3.2%     3.0%    -0.2
AOL, Inc.                  1.8%     1.7%    -0.1

*"Explicit Core Search" excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

Nearly 17 billion explicit core searches were conducted in November, with
Google Sites ranking first with 11.4 billion. Microsoft Sites ranked second
with 2.7 billion searches, followed by Yahoo! Sites with 2.1 billion, Ask
Network with 506 million and AOL, Inc. with 297 million.

comScore Explicit Core Search Query Report

November 2012 vs. October 2012

Total U.S. – Home & Work Locations

Source: comScore qSearch
Core Search Entity         Explicit Core Search Queries (MM)
                           Oct-12   Nov-12   Percent Change
Total Explicit Core Search 17,623   16,957   -4%
Google Sites               11,787   11,359   -4%
Microsoft Sites            2,819    2,741    -3%
Yahoo! Sites               2,147    2,054    -4%
Ask Network                560      506      -10%
AOL, Inc.                  309      297      -4%

"Powered By" Reporting
In November, 69.4 percent of searches carried organic search results from
Google, while 25.4 percent of searches were powered by Bing (up 0.4 percentage
points).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital business analytics. For more
information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

Website: http://www.comscore.com
Contact: Stephanie Flosi, comScore, Inc., +1-312-777-8801, press@comscore.com
 
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