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EANS-Adhoc: PUMA SE / PUMA's CEO to step down at the end of March 2013


PR Newswire/euro adhoc/ EANS-Adhoc: PUMA SE / PUMA's CEO to step down at the end of March 2013 ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro adhoc with the aim of a Europe-wide distribution. The issuer is solely responsible for the content of this announcement.

Board of Directors (Appointments and Changes) 12.12.2012

AD HOC RELEASE

Ad Hoc Release Pursuant to § 15 WpHG

Step Down/ CEO

PUMA SE (ISIN: DE00069696303 WKN: 696960) PUMA WAY 1, D-91074 Herzogenaurach


                PUMA's CEO to step down at the end of March 2013

Herzogenaurach, Germany, 12 December 2012 - The Administrative Board of PUMA  SE
announced today that, by mutual agreement, Franz Koch will step  down  from  his
position as CEO of PUMA and member of the Group Executive Committee of  PPR  SA,
the main shareholder of PUMA SE, at the end of March 2013.

Jochen Zeitz' resignation as Administrative Board Chairman  as  of  December  1,
2012 marks the end of  a  chapter  in  the  history  of  PUMA.  The  company  is
therefore entering a new phase in  its  development  and  is  changing  its  top
management structure to take on those challenges.

Franz Koch will remain CEO of PUMA until the end of March,  and  work  in  close
collaboration with the new Chairman of the Administrative  Board,  Jean-François
Palus, also PPR Group Managing Director, in  order  to  secure  PUMA's  on-going
operational transformation and generate profitable growth.



Media Contact:

Ulf Santjer - Corporate Communications - PUMA SE - +49 9132 81 2489 -
ulf.santjer@puma.com



Further inquiry note:
Ulf Santjer - Corporate Communications - PUMA SE - +49 9132 81 2489 -
ulf.santjer@puma.com

issuer:      PUMA SE
             PUMA Way  1

D-91074 Herzogenaurach phone: +49 (0)9132 81 0 FAX: +49 (0)9132 81-2246 mail: investor-relations@puma.com WWW: http://about.puma.com/?lang=de sector: Consumer Goods ISIN: DE0006969603 indexes: Midcap Market Index, MDAX, CDAX, Classic All Share, HDAX, Prime All

Share stockmarkets: free trade: Hannover, Berlin, Hamburg, Düsseldorf, Stuttgart,

regulated dealing: München, regulated dealing/prime standard:

Frankfurt language: English

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-0- Dec/12/2012 08:33 GMT

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