Medallia Launches Medallia Institute to Advance Best Practices in Customer Experience Management

  Medallia Launches Medallia Institute to Advance Best Practices in Customer
                            Experience Management

Institute Provides CEM Industry Certification Program for Business Executives
and Managers

PR Newswire

PALO ALTO, Calif., Dec. 12, 2012

PALO ALTO, Calif., Dec. 12, 2012 /PRNewswire/ --Medallia, the global leader
in Customer Experience Management (CEM) software and services, today announced
the launch of the Medallia Institute, a unit of Medallia that helps companies
improve performance by developing skills and knowledge in customer experience
best practices. The company created the Institute in response to demand for
Medallia to share the industry-leading knowledge it has gained over years of
developing customer experience programs for leading brands.

The Institute, which will offer courses and workshops to industry
professionals, is launching with a Customer Experience Certification course
that teaches participants an end-to-end framework for developing, evaluating,
and implementing world-class customer experience programs. The Medallia
Institute's approach, a combination of theory and practice, makes course
content uniquely relevant to companies' individual challenges through a set of
engaging practical activities.

"Building the right knowledge and processes to leverage client feedback is
crucial to a company's success, especially given the rapid changes in
technology and methods for gathering and analyzing feedback," said Bret
Johnson, Group Senior Vice President of Client Relations at Sodexo. "We are
pleased to see Medallia investing in innovative ways to make customer
experience management even more valuable to business professionals."

Leading the Medallia Institute is customer experience expert John Abraham, who
previously headed the Net Promoter certification program and conferences at
Satmetrix Systems, Inc. Abraham serves as General Manager of the Medallia
Institute, collaborating with Medallia customers, internal subject matter
experts, and industry thought leaders to develop this new world-class program.

"I've worked with hundreds of customer experience leaders in different
industries around the world, and they all share a common challenge," said
Abraham. "They need to find practical ways to create insights for their
organization while fostering a productive dialogue with customers. Medallia is
excited to contribute to this conversation through the workshops and programs
being offered by the Medallia Institute."

The inaugural Medallia Customer Experience Certification course takes place
December 11 through 13 in San Francisco. Future courses are open to the
broader customer experience community; the first will run from March 12 to 14,
2013, in New Orleans.

Visit for the full curriculum and details on how to

About Medallia
Medallia ( is the global leader in SaaS-based customer
experience management (CEM) software. The Medallia solution captures customer
feedback from surveys and social media and systematically drives actions that
improve the customer experience. Global 2000 customers include automotive,
business services, education, energy, financial services, health care,
hospitality, Internet, retail, technology, and telecommunications companies.
The company is headquartered in Palo Alto, California.

For more information about Medallia, please visit

Renee Deger

SOURCE Medallia

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