Express Your Holiday Cheer with a Bright New Paint Job

  Express Your Holiday Cheer with a Bright New Paint Job

Business Wire

PHILADELPHIA -- December 12, 2012

The year-end holidays are a joyful time when we use colorful lights, shiny
ornaments, and pretty gift-wrappings to make our home environment more
festive. Why not go a step further this year and celebrate the season with a
bright new interior paint job?

“Many of us seek to give our surroundings a special feeling at the holidays,
so it’s a perfect time to spice things up by adding some color to the walls,”
says Debbie Zimmer, paint and color expert at the Paint Quality Institute.

“From a psychological standpoint, any new paint color will freshen up the home
interior, but if the color is bright and festive, it can do even more by
actually helping to lift the spirit of family and friends who enter the
space,” she says.

In keeping with the season, variations of red and green are obvious choices
for interior walls, and psychologically speaking, they work beautifully at the
holidays and thereafter.

Red in all its iterations – from rose to burgundy to rust -- is one of the
warmest colors, perfect for adding coziness to any part of the home. It also
is an appetite enhancer, making red a wonderful option for dining rooms, where
holiday entertaining often takes place.

Green has other winning attributes: Studies have shown it to be among the most
calming and relaxing colors – a welcome counterpoint to the hectic holidays.
At the same time, green calls to mind many of the foods we eat, so – like red
-- it’s a fine choice for kitchens and dining rooms.

That’s not to say that pre-holiday painting shouldn’t be done in other hues.
Today’s interior paints come in hundreds of colors, and you’ll want to apply
one that you’ll be happy with when the decorations go back into storage.

If you don’t have enough time to re-paint an entire room before your guests
arrive, Zimmer suggests that you think about painting just one or two “accent
walls” in a holiday color.

“Accent walls are actually quite chic and can often create a completely
different appearance for the entire room,” she says. “If you fall in love with
the color, you can always paint the other walls later on.”

While it’s true that interior painting isn’t free, the cost is something of a
“gift” when compared to other types of holiday re-decorating, no small
consideration when your budget may already be stretched. Do-it-yourselfers can
re-paint an entire room for about the cost of a nice new shirt, designer
pajamas, or that reindeer sweater you saw at the store.

So, if you’re feeling especially festive this year, consider giving your
guests (and yourself) a holiday treat for the eyes: a more colorful home
interior.

To learn more about interior painting and color selection, visit
blog.paintquality.com or www.paintquality.com.

About the PAINT QUALITY INSTITUTE^(SM)

The Paint Quality Institute was formed in 1989 to educate people on the
advantages of using quality interior and exterior paints and coatings. The
Paint Quality Institute's goal is to provide information on the virtues of
quality paint as well as color trends and decorating with paint through a
variety of vehicles, including television appearances, newspaper and magazine
articles, and instructional literature. Please be sure to visit the Paint
Quality Institute at www.paintquality.com. PAINT QUALITY INSTITUTE and
PAINTQUALITY.COM are trademarks of The Dow Chemical Company (“Dow”) or an
affiliated company of Dow.

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately
innovate what is essential to human progress. The Company connects chemistry
and innovation with the principles of sustainability to help address many of
the world's most challenging problems such as the need for clean water,
renewable energy generation and conservation, and increasing agricultural
productivity. Dow's diversified industry-leading portfolio of specialty
chemical, advanced materials, agrosciences and plastics businesses delivers a
broad range of technology-based products and solutions to customers in
approximately 160countries and in high growth sectors such as electronics,
water, energy, coatings and agriculture. In 2011, Dow had annual sales of
$60billion and employed approximately 52,000people worldwide. The Company's
more than 5,000 products are manufactured at 197sites in 36countries across
the globe. References to "Dow" or the "Company" mean The Dow Chemical Company
and its consolidated subsidiaries unless otherwise expressly noted. More
information about Dow can be found atwww.dow.com.

Contact:

PAINT QUALITY INSTITUTE^(SM)
Dow Coating Materials
Deborah Zimmer
dzimmer@dow.com
Office 215-619-1683
Cell 215-962-5551