Vivante Goes Mainstream with OpenCL™ Computer Vision Products for Advanced Driver Assistance Systems (ADAS) Applications

  Vivante Goes Mainstream with OpenCL™ Computer Vision Products for Advanced
                Driver Assistance Systems (ADAS) Applications

Multi-core GPU Compute increases automotive safety with optimized vision
algorithms for active safety monitoring, situational awareness, object
detection/recognition, and collision avoidance (CAS).

PR Newswire

SUNNYVALE, Calif., Dec. 12, 2012

SUNNYVALE, Calif., Dec. 12, 2012 /PRNewswire/ -- Vivante Corporation, a
world-wide leader in graphics and compute technologies, today announced its
cores have been widely adopted to power the next generation ADAS Computer
Vision applications from top tier automotive OEMs. ADAS is a term that
describes the latest electronic technologies found in automobiles that focus
on increasing safety for occupants, pedestrians, and surrounding vehicles.
These safety technologies use sensor fusion to combine inputs from cameras,
sensors, GPS, RADAR, and IR to create "intelligent" cars that are very aware
of their surroundings. These real time systems continuously monitor, predict,
and try to prevent accidents. Automobiles from Acura, BMW, Ford, GM, Mercedes,
and Volvo have safety packages that include different forms of ADAS.

(Logo: http://photos.prnewswire.com/prnh/20091008/VIVANTELOGO)

What the automotive industry is saying about ADAS and OpenCL™
"We definitely see OpenCL gaining momentum as the industry emphasizes safety,
features, and convenience," said Dan Loop, Freescale Semiconductor i.MX
Automotive Product Marketing. "One reason for this rapid adoption of new
safety features is the traction OpenCL is getting from OEMs and developers.
The programmability and speed-up of some critical computer vision algorithms
on the GPGPU provide significant performance gains and power savings over DSPs
and CPUs. Using the OpenCL solution available in the i.MX 6 platform, our
customers optimize their algorithms for hybrid systems to take full advantage
of the GPU as well as the CPU."

In a publication from research firm ABI Research, they report "this year
[2011], global ADAS market value should approach $10 billion, growing to an
impressive $130 billion in 2016."^1

Two reports from Research and Markets about ADAS state "recent growth in
installations of ADAS is set to accelerate and provide opportunities for those
innovative suppliers participating."^2 A second report focusing on the EU
market mentions "Moving ADAS from niche to mass market: Europe is witnessing a
surge in the availability of ADAS, reflecting the joint efforts of the
automotive industry and European governments to improve safety and enhance
driver comfort."^3

Another industry report^4 concludes that factors supporting ADAS are
"Inclusion of ADAS in new car safety assessments … by Euro NCAP and NHTSA",
"EC legislation requiring fitment of ADAS in trucks and buses will come into
force at the end of 2012 and private cars are expected to follow", and
"vehicle manufacturers are continuing to reduce system prices and migrate ADAS
availability to mass market models."

The Vivante ADAS OpenCL™ Solution
Vivante's second generation fully programmable ScalarMorphic™ architecture
processes thousands of concurrent threads to achieve gigaflops (GFLOPS) of
high precision, real-time computational performance. OpenCL ADAS calculations
leverage parallel GPU SIMD engines to boost computation density by performing
massively parallel data processing on multiple data streams simultaneously.
Vivante GPGPU solutions are built around the just released OpenCL 1.2 Full
Profile specification that enables refinement of the most important parallel
algorithms.

For certain classes of problems, the GPU is far more computationally and power
efficient than other SIMD vector processors with a similar number of
functional units. The GPGPU paradigm shines on "embarrassingly data parallel"
problems, which are ubiquitous in Computer Vision applications like ADAS. More
specifically, computations requiring heavy use of floating-point arithmetic
and/or image warping and resampling will see significant benefits.

As part of the heterogeneous ADAS architecture in the Freescale i.MX 6
automotive grade applications processor, Vivante cores process incoming data
streams from cameras and other sensors to accelerate the parallel portions of
CV algorithms. Typical ADAS computations that see significant speed-up on the
GPU include SURF, SIFT, Hough Transform, Canny or Sobel edge detectors, HOGS
(Histogram of Oriented Gradients), Integral Image, and point cloud processing.
These algorithms can also be used in other areas ranging from Eye Tracking,
Face and Gesture Recognition Natural User Interfaces, classical Computer
Vision, and advanced image processing for CE, Industrial, and Mil-Aero
products. 

"OpenCL on the GPU has now become a fundamental part of the latest
heterogeneous compute architectures. ADAS is one key area where the jump from
GPU research exercise to real world implementation has been made. We are proud
to partner with Freescale's automotive team to bring leading safety and
computer vision features to the next generation of cars," said Wei-Jin Dai,
President and CEO of Vivante. 

About Vivante Corporation
Vivante Corporation, a leader in multi-core GPU, OpenCL™, and 2D Composition
IP solutions, provides the highest performance and lowest power
characteristics across a range of Khronos™ and Microsoft API conformant
standards based on its ScalarMorphic™ architecture. Vivante GPUs are
integrated into customer silicon solutions in mass market products including
smartphones, tablets, HDTVs, consumer electronics and embedded devices,
running thousands of graphics applications across multiple operating systems
and software platforms. Vivante is a privately held company incorporated and
headquartered in Sunnyvale, California, with R&D centers in Sunnyvale and
China. For more information, visit http://www.vivantecorp.com.

Vivante and the Vivante logo are trademarks of Vivante. OpenCL is trademark of
Apple Inc. used under license to the Khronos Group Inc. All other product or
service names are the property of their respective owners.

Notes:
1: http://www.abiresearch.com/press/advanced-driver-assistance-systems-markets-to-appr
2:
http://www.researchandmarkets.com/reports/1933489/advanced_driver_assistance_systems_report_2011
3:
http://www.researchandmarkets.com/reports/607441/adas_advanced_driver_assistance_systems_report
4: http://www.sbd.co.uk/uknews/post/Positive-factors-for-ADAS-outweigh-barriers-to-uptake.aspx

SOURCE Vivante Corporation

Website: http://www.vivantecorp.com
Contact: Benson Tao, +1 888-OES20GPU, pr@vivantecorp.com
 
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