Reed's Inc. Expands National Presence of New Culture Club

Reed's Inc. Expands National Presence of New Culture Club Kombucha 
LOS ANGELES, CA -- (Marketwire) -- 12/12/12 --  Reed's, Inc. (NASDAQ:
REED), maker of the top-selling sodas in natural food stores
nationwide, is delivering successful distribution results with the
rollout of Culture Club Kombucha into the $609 million+ Functional
Juice & Kombucha Beverage category.  
Our initial strategy was to launch on the west coast only and gain
consumer, distributor and retailer response. Due to overwhelming
positive feedback, we have now entered into distribution centers
throughout the country, including United Natural Foods and their
twelve distribution centers, Kehe Natural Food Distributors and
Nature's Best Distribution. Additionally, the Culture Club Kombucha
launch has sparked interest with new specialty distributors and
existing DSD network distribution. This successful national rollout
to date has resulted in placement in over 1,200 natural food stores
with momentum just starting to build. Initial chain authorizations
include select Whole Foods regions throughout the US, Fairway Market,
The Fresh Market, Lassen's, Earth Fare, and Bristol Farms, with many
more announcements to follow. 
Chris Reed, founder and CEO, states, "The launch of our new Culture
Club Kombucha has exceeded our expectations. According to recent
syndicated data, the functional juices and Kombucha category has
surpassed $609 million and is the fastest growing category at +35%
retail dollar growth. In our early store-by-store analysis, we are
finding that our four Kombucha flavors are tracking to outsell our
top four Reed's and Virgil's SKUs. Consumer and retailer feedback has
been extremely positive to date and we intend to capitalize on the
feedback and the opportunity to build Culture Club Kombucha into a
national, dominant player within this fast-expanding category." 
About Reed's, Inc.  
Reed's, Inc. makes the top-selling natural sodas in the natural foods
industry sold in over 13,000 natural food markets and supermarkets
nationwide. Its six award-winning non-alcoholic Ginger Brews are
unique in the beverage industry, being brewed, not manufactured and
using fresh ginger, spices and fruits in a brewing process that
predates commercial soft drinks. The Company owns the top-selling
root beer line in natural foods, the Virgil's Root Beer product line,
and the top-selling cola line in natural foods, the China Cola
product line. 
Other product lines include: Reed's Ginger Candies and Reed's Ginger
Ice Creams. In 2009, Reed's started producing private label natural
beverages for select national chains. Reed's products are sold
through specialty gourmet and natural food stores, mainstream
supermarket chains, retail stores and restaurants nationwide, and in
Canada, as well as through private label relationships with major
supermarket chains. 
For more information about Reed's, please visit the Company's website
at: http://www.reedsinc.com or call 800-99-REEDS. 
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew 
Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew  
SAFE HARBOR STATEMENT  
Some portions of this press release, particularly those describing
Reed's goals and strategies, contain "forward-looking statements."
These forward-looking statements can generally be identified as such
because the context of the statement will include words, such as
"expects," "should," "believes," "anticipates" or words of similar
import. Similarly, statements that describe future plans, objectives
or goals are also forward-looking statements. While Reed's is working
to achieve those goals and strategies, actual results could differ
materially from those projected in the forward-looking statements as
a result of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need for
significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In light
of significant risks and uncertainties inherent in forward-looking
statements included herein, the inclusion of such statements should
not be regarded as a representation by Reed's that they will achieve
such forward-looking statements. For further details and a discussion
of these and other risks and uncertainties, please see our most
recent reports on Form 10-K and Form 10-Q, as filed with the
Securities and Exchange Commission, as they may be amended from time
to time. Reed's undertakes no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future events, or otherwise. 
Contact:
Investor Relations 
Reed's, Inc.
(310) 217-9400 ext. 18
Email: ir@reedsinc.com 
www.reedsinc.com 
 
 
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