Launch Of Pereg Ventures, Marketing Technology VC Firm

            Launch Of Pereg Ventures, Marketing Technology VC Firm

Investment from Nielsen supports focus on early-stage marketing innovations

PR Newswire

NEW YORK, Dec. 12, 2012

NEW YORK, Dec. 12, 2012 /PRNewswire/ --Pereg Ventures, an entrepreneur-led
venture capital firm, today launched its operations and announced plans to
invest in early stage, high-growth, transformational technologies that help
companies understand and market to their customers, including market
intelligence innovations, advertising solutions, management tools, and related
mobile and online enablers. Concentrating on the two most prolific tech
start-up economies, Pereg Ventures will predominantly focus on the U.S. market
while also providing a bridge to Israeli innovators poised to enter the U.S.

Nielsen, a global information and measurement company, is the anchor investor
for Pereg Ventures. "Our investment and interest in Pereg Ventures is a
natural next step in Nielsen's innovation continuum," said David Calhoun, CEO,

"We have the best of both worlds with a minority investment from Nielsen that
enables us to draw on its unique insights and resources, yet Pereg Ventures
will be fully independent in pursuing the right outcomes for our portfolio
companies and broader investment community," said Claudia Iannazzo, CEO and
partner, Pereg Ventures.

Pereg Ventures' close collaboration with Nielsen will be enhanced by the
involvement of Itzhak Fisher, executive vice president, Global Business
Development for Nielsen, who will also lead the venture firm. "As chairman and
partner of Pereg Ventures, I am pleased to support its mission of identifying
entrepreneurs and technologies that will transform the way the world markets,"
said Fisher. "Dramatic changes to consumer behaviors are fueling demand for
innovations as advertisers, agencies and analysts seek meaningful ways to
understand and engage with consumers across multiple, and increasingly
digital, platforms," Fisher said.

"The sector Pereg Ventures serves is growing rapidly in response to dramatic
changes in media, advertising and consumer behaviors. Advertisers are seeking
smarter ways of deploying their $500 billion global advertising spend^1, while
consumers are shifting the way they engage with media and have more choice
than ever before. In direct response to feedback from entrepreneurs across the
sector, we are filling a void in the early-stage funding cycle before
significant expansion capital is required but after ventures have already
attracted their initial seed investment," said Iannazzo. 

Pereg Ventures is dedicated to providing marketing innovators access to a
unique ecosystem of business builders, entrepreneurs and industry specialists
who have tangible experience creating successful companies. Nielsen's
investment commitment is conditioned on the fund obtaining total investment
commitments of not less than $25 million, which is planned for the first half
of 2013.

About the Pereg Ventures Team

Itzhak Fisher
Itzhak Fisher will serve as chairman and partner of Pereg Ventures. As
executive vice president of Global Business Development for Nielsen, Fisher
leverages three decades of mergers, acquisitions and initial public offerings
and has responsibility for strategic business development initiatives and
mergers and acquisitions that enhance Nielsen's capabilities and address
clients' priorities.

Prior to joining Nielsen, Fisher executed multiple start-up-to sale successes.
He was co-founder and chairman of Trendum, a leader in Internet search and
linguistic analysis technologies. In 2005, he led Trendum's acquisition of
BuzzMetrics, a market leader in online word-of-mouth research, and negotiated
its 2006 acquisition of Intelliseek. Fisher served as chairman of the combined
entity, BuzzMetrics, which was subsequently acquired by Nielsen. Previously,
he founded and served as president and CEO of RSL Communications, a
telecommunications firm with operations in 22 countries across four continents
with more than $1.5 billion in revenues, and raised over $1.2 billion in
capital. Fisher holds a Bachelor of Science degree in computer science from
the New York Institute of Technology, and pursued advanced studies in computer
science at New York University.

Claudia Iannazzo
Claudia Iannazzo, Pereg Ventures CEO and partner, has facilitated more than
$10 billion of acquisitions, divestments, IPOs, alliances and partnerships
for public companies and new ventures around the globe. She has led strategic
alliancing, acquisition and turnaround activities for two Australian
advertising giants, Tabcorp Holdings (Australia's largest gaming,
entertainment and hospitality company) and Foster's Group (Australia's leading
brewer and winemaker), and headed commercial functions within multinational
technology companies Infosys Technologies and BAE Systems. 

Most recently, Iannazzo utilized her corporate development expertise to help
forge commercial arrangements between startups and multinationals. Focusing on
entrepreneurs in North America, Asia and Australia, she supported the creation
of effective sales, marketing and business strategies to attract investment or
acquisition. Iannazzo continues to advise publicly listed and private-equity
backed companies in acquiring start-ups and technology-rich businesses, and in
establishing commercial alliances. 

Iannazzo was formerly a mergers and acquisitions attorney with Baker &
McKenzie and holds a Masters in Applied Finance from Macquarie University

About Pereg Ventures
Pereg Ventures is an early-stage venture capital firm focused on identifying
entrepreneurs with ambitious ideas that will transform the way the world
markets. Headquartered in New York, Pereg Ventures invests in ventures that
solve real-world marketing problems, including market intelligence
technologies, spend management tools, advertising solutions, and online and
mobile enablers. For more information, visit

About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement
company with leading market positions in marketing and consumer information,
television and other media measurement, online intelligence, mobile
measurement, trade shows and related assets. Nielsen has a presence in
approximately 100 countries, with headquarters in New York, USA and Diemen,
The Netherlands. For more information, visit

^1 Source: Nielsen, Global AdView Pulselite Report, Quarter 4 2011

Media Contact:
Erika Bleiberg
Thatcher & Company

SOURCE Pereg Ventures

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