Heineken Holding N.V. establishes sponsored 'Level 1' American

Heineken Holding N.V. establishes sponsored 'Level 1' American
Depository Receipt programme 
AMSTERDAM, NETHERLANDS -- (Marketwire) -- 12/11/12 --  
Amsterdam, 11 December 2012 - Heineken Holding N.V. ('HEINEKEN')
today announced
that it has established a sponsored 'Level I' American
Depositary Receipt ('ADR') programme. The ADR programme is aimed at
better facilitating the trading
of Heineken Holding N.V. stock in the
United States. 
Deutsche Bank has been appointed as the depositary bank for the new
ADR programme. The ratio between Heineken Holding N.V. ADRs
and the ordinary
Dutch (EUR denominated) shares is 2:1, i.e. two ADRs
represent one Heineken Holding N.V. ordinary share. 
The new sponsored ADR programme has not been established in
connection with a
capital raising transaction and no shares of
Heineken Holding N.V. stock will be issued to support it. The ADRs
will not be listed on any U.S. stock exchange.
numbers for the Heineken Holding N.V. ADRs are US4230081014
423008101, respectively. 
Editorial information: 
HEINEKEN is a proud, independent global brewer committed to surprise
and excite
consumers with its brands and products everywhere. The
brand that bears the founder's family name -- Heineken(R) -- is
available in almost every country on the globe and is the world's
most valuable international premium beer brand. The
Company's aim is
to be a leading brewer in each of the markets in which it operates
and to have the world's most valuable brand portfolio. HEINEKEN
to win in all markets with Heineken(R) and with a full brand
portfolio in markets
of choice. The Company is present in over 70
countries and operates more than
160 breweries with volume of 214
million hectolitres of group beer sold. HEINEKEN is Europe's largest
brewer and the world's third largest by volume.
HEINEKEN is committed
to the responsible marketing and consumption of its more
than 250
international premium, regional, local and specialty beers and
These include Heineken(R), Amstel, Anchor, Biere Larue,
Bintang, Birra Moretti,
Cruzcampo, Desperados, Dos Equis, Foster's,
Heineken, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star,
Strongbow, Tecate, Tiger and Zywiec. Our leading joint venture brands
include Cristal and Kingfisher. On a pro-forma 2011 basis, including
APB, revenue totaled EUR18.5 billion and EBIT (beia) EUR3.0
The number of people employed is around 78,000. Heineken N.V. and
Heineken Holding N.V. shares are listed on the Amsterdam stock
exchange. Prices
for the ordinary shares may be accessed on Bloomberg
under the symbols HEIA NA
and HEIO NA and on the Reuter Equities 2000
Service under HEIN.AS and HEIO.AS.
Most recent information is
available on HEINEKEN's website: www.theHEINEKENcompany.com. 
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Source: HEINEKEN Holding NV  via Thomson Reuters ONE 
Press enquiries
John Clarke
E-mail: john.g.clarke@heineken.com
Tel: 20-5239-355 
John-Paul Schuirink
E-mail: john-paul.schuirink@heineken.com
Tel: 20-5239-355 
Investor and analyst enquiries
George Toulantas
E-mail: investors@heineken.com
Tel: 20-5239-590 
Lucia Bergamini
E-mail: investors@heineken.com
Tel: 20-5239-590
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