Samsung Canada gives GALAXY smartphone users something to sing about this
Through innovative advertisements, Samsung treats GALAXY users to a free music
download at various locations along the Toronto PATH system
MISSISSAUGA, ON, Dec. 11, 2012 /CNW/ - Today, Samsung Canada announced an
innovative out of home (OOH) advertising campaign that will reward holiday
shoppers with popular musical tracks throughout Toronto's underground walkway
- the PATH system and the Metrotown Mall in Burnaby, BC, home of Samsung's
first store in North America. Through specially constructed ads, Samsung
GALAXY S III and GALAXY Note II users will have the chance to download songs
directly from the posters utilizing the smartphones' built-in near field
communication (NFC) technology.
Each Monday of the campaign, which runs from December 10, 2012 through January
2012, Samsung mobile users will be treated to a new song courtesy of Warner
MusicCanada. Using their NFC chip found in Samsung GALAXY S III and Note II
devices, mobile users can touch their smartphone to the poster and the weekly
song will begin downloading immediately. The first artist to appear in the
campaign will be British band Muse, winner of the 2011 Grammy for Best Rock
Album with their fifth studio album, The Resistance.
"The NFC OOH ads provide Samsung Canada with a unique opportunity to showcase
the capabilities of our NFC technology through the S- Beam feature on the
GALAXY S III and GALAXY Note II smartphones," said Paul Brannen, Vice
President, Enterprise Business Solutions at Samsung Canada. "We are excited to
provide our smartphone customers with a complimentary music download from
celebrated artists this holiday season."
The NFC chip found in the Samsung GALAXY S III and the GALAXY Note II
smartphones also allows the use of the S Beam feature, which allows their
users to share music and video files simply by touching phones. By providing
customers with this technology, Samsung enables its mobile users to pursue
their passion for sharing their favourite content with friends and family
For locations of the innovative Samsung ads and the weekly song availability,
please visit: facebook.com/SamsungMobileCanadaor Twitter @SamsungCanada.
About Samsung Electronics Canada Inc.
Samsung Electronics Canada enables Canadians to "Pursue their Passions" by
offering a broad range of award-winning digital consumer electronics, IT,
telecommunications and home appliance products for consumers and businesses.
The Canadian arm upholds Samsung's global mission to provide users premium
experiences that are unparalleled due to Samsung's innovative technology and
stylish design. As a result, Samsung has become a true leader in the
electronics industry both in terms of business leadership and brand strength.
In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands"
breaking the top ten for the first time, and was named as one of Fast
Company's "50 Most Innovative Companies of 2011".
For more information, please visitwww.samsung.com
Follow Samsung Canada atfacebook.com/SamsungCanadaor on Twitter
Kevin Gailbraith North Strategic for Samsung Canada
SOURCE: Samsung Electronics Canada
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-0- Dec/11/2012 14:00 GMT
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