Manulife Financial Updates Mobile Packing App with Travel Journal, Photo Sharing

Manulife Financial Updates Mobile Packing App with Travel Journal, Photo 
Updated Mobile App allows customers to capture and share travel memories 
WATERLOO, ON, Dec. 11, 2012 /CNW/ - Manulife Financial is pleased to announce 
a series of updates to its award-winning CoverMe™ Mobile Packing App, 
including the addition of a Travel Journal that allows users to check-in to 
locations, search for landmarks and bookmark where they want to go, and create 
personal journal entries and share them on Facebook. 
Designed in partnership with Delvinia, the updated Packing App maintains the 
existing packing list functionality and the ability for consumers to purchase 
the CoverMe Travel Single Trip emergency medical insurance plan at an 
affordable daily flat rate, directly from their smartphones. 
"We wanted to take the user experience and extend it for the entire trip," 
said Bob Doyle, Manulife Financial's Director, Strategic Marketing. "With the 
new additions to the app, we're giving users a one-stop utility where they can 
purchase travel insurance, create a packing list, and then capture their 
memories on the trip and share them socially at that very moment." 
Available for iOS devices, the app is designed to help travellers with the 
process of planning and packing for their trips, and to document their 
travels. In addition to creating customized travel packing lists from 
categories like Important Documents, Clothing, Toiletries, and most 
importantly CoverMe Travel insurance, users can also utilize the following new 
Travel Journal features: 

    --  An integrated map functionality with search and mobile location
    --  Check-in to places while on their travels
    --  Pin places they've visited and add journal entries, including
        photos and tags of friends
    --  Share journal entries to Facebook and post their location on
    --  Bookmark places they wish to travel to
    --  Get directions and suggestions of places to visit close to
        where they are

Created to complement the CoverMe™ Travel mobile website, the Packing App 
has won a total of five awards since its release in December 2011, the most 
recent of which include an International Stevie Award and a Davey Award.

The CoverMe Packing App can be downloaded from the iTunes Store and the 
CoverMe mobile site can be viewed at

About Affinity Markets
Affinity Markets is a division of Manulife Financial that offers a broad range 
of life, disability, creditor, health and travel insurance directly to the 
consumer and through professional and alumni associations, retiree 
organizations, financial institutions, retailers, travel groups, agents and 
other specialty distribution channels. With over 200 partner sponsors, 
insuring over 1 million Canadians, Manulife Financial's Affinity Markets is 
the leader in the affinity marketplace for health, life and travel insurance.

About Manulife Financial

Manulife Financial is a leading Canada-based financial services group with 
principal operations in Asia, Canada and the United States. In 2012, we 
celebrate 125 years of providing clients strong, reliable, trustworthy and 
forward-thinking solutions for their most significant financial decisions. Our 
international network of employees, agents and distribution partners offers 
financial protection and wealth management products and services to millions 
of clients. We also provide asset management services to institutional 
customers. Funds under management by Manulife Financial and its subsidiaries 
were C$515 billion (US$523 billion) as at September 30, 2012. The Company 
operates as Manulife Financial in Canada and Asia and primarily as John 
Hancock in the United States.

Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and 
under '945' on the SEHK. Manulife Financial can be found on the Internet at

Media contact: Tracy Van Kalsbeek Manulife Financial, Canadian Division 
(519) 594-4697

SOURCE: Manulife Financial Corporation

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CO: Manulife Financial Corporation
ST: Ontario

-0- Dec/11/2012 14:00 GMT

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