Limited Brands Announces $3 Per Share Special Dividend

            Limited Brands Announces $3 Per Share Special Dividend

PR Newswire

COLUMBUS, Ohio, Dec. 10, 2012

COLUMBUS, Ohio, Dec. 10, 2012 /PRNewswire/ --As part of its ongoing
commitment to return value to shareholders, Limited Brands (NYSE: LTD)
announced today that its Board of Directors has declared a special dividend of
$3 per share. The special dividend will be paid on Dec. 26, 2012, to
shareholders of record at the close of business on Dec. 20, 2012.

(Logo: http://photos.prnewswire.com/prnh/20020520/CLM001LOGO)

ABOUT LIMITED BRANDS:
Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, La Senza
and Henri Bendel, is an international company. The company operates 2,632
specialty stores in the United States and its brands are sold in more than 700
company-operated and franchised additional locations world-wide. The
company's products are also available online at www.VictoriasSecret.com,
www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Limited Brands b-roll footage of stores is available through our online
newsroom.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of
1995

Limited Brands, Inc. cautions that any forward-looking statements (as such
term is defined in the Private Securities Litigation Reform Act of 1995)
contained in this press release involve risks and uncertainties and are
subject to change based on various factors, many of which are beyond our
control. Accordingly, our future performance and financial results may differ
materially from those expressed or implied in any such forward-looking
statements. Words such as "estimate," "project," "plan," "believe," "expect,"
"anticipate," "intend," "planned," "potential" and any similar expressions may
identify forward-looking statements. Risks associated with the following
factors, among others, in some cases have affected and in the future could
affect our financial performance and actual results and could cause actual
results to differ materially from those expressed or implied in any
forward-looking statements included in this press release:

  ogeneral economic conditions, consumer confidence, consumer spending
    patterns and market disruptions including severe weather conditions,
    natural disasters, health hazards, terrorist activities, financial crises,
    political crises or other major events, or the prospect of these events;
  othe seasonality of our business;
  othe dependence on a high volume of mall traffic and the possible lack of
    availability of suitable store locations on appropriate terms;
  oour ability to grow through new store openings and existing store remodels
    and expansions;
  oour ability to successfully expand into international markets and related
    risks;
  oour independent licensees and franchisees;
  oour direct channel business;
  oour failure to protect our reputation and our brand images;
  oour failure to protect our trade names, trademarks and patents;
  othe highly competitive nature of the retail industry generally and the
    segments in which we operate particularly;
  oconsumer acceptance of our products and our ability to keep up with
    fashion trends, develop new merchandise and launch new product lines
    successfully;
  oour reliance on foreign sources of production, including risks related to:

       opolitical instability;
       oduties, taxes and other charges on imports;
       olegal and regulatory matters;
       ovolatility in currency exchange rates;
       olocal business practices and political issues;
       opotential delays or disruptions in shipping and related pricing
         impacts;
       othe disruption of imports by labor disputes; and
       ochanging expectations regarding product safety due to new
         legislation;

  ostock price volatility;
  oour failure to maintain our credit rating;
  oour ability to service our debt;
  oour ability to retain key personnel;
  oour ability to attract, develop and retain qualified employees and manage
    labor costs;
  othe inability of our manufacturers to deliver products in a timely manner
    and meet quality standards;
  ofluctuations in product input costs;
  ofluctuations in energy costs;
  oincreases in the costs of mailing, paper and printing;
  oclaims arising from our self-insurance;
  oour ability to implement and maintain information technology systems;
  oour failure to comply with regulatory requirements;
  otax matters; and
  olegal and compliance matters.

We are not under any obligation and do not intend to make publicly available
any update or other revisions to any of the forward-looking statements
contained in this press release to reflect circumstances existing after the
date of this press release or to reflect the occurrence of future events even
if experience or future events make it clear that any expected results
expressed or implied by those forward-looking statements will not be realized.
Additional information regarding these and other factors can be found in "Item
1A. Risk Factors" in our 2011 Annual Report on Form 10-K.

SOURCE Limited Brands, Inc.

Contact: Limited Brands: Investor Relations, Amie Preston, +1-614-415-6704,
apreston@limitedbrands.com; Media Relations: Tammy Roberts Myers,
+1-614-415-7072, extcomm@limitedbrands.com
 
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