Mercent/Google Recorded Webinar Presentation on eCommerce Growth
Drivers for the 'Big Five' Retail Holiday Selling Days Available
SEATTLE, WA -- (Marketwire) -- 12/11/12 -- Mercent(TM), a leading
technology company that enables retailers to profitably reach and
convert more shoppers online, announced today it has posted the audio
and presentation slides from the final webinar in its 2012 Mercent
Retail(TM) Webinar Series titled "eCommerce Growth Drivers for the
'Big Five' Retail Holiday Selling Days."
Co-hosted with Google, this recorded retail industry session featured
Jon Venverloh, Google Shopping's Head of Business Development,
Platforms and Mercent Chairman & CEO Eric Best. Together, Venverloh
and Best covered eCommerce retail sales results for the 'Big Five'
holiday selling days from Thanksgiving Day, November 22, 2012 through
Cyber Monday, November 26, 2012 as reported through the Mercent
eCommerce Performance Index(TM) (MEPI) and Google; and provided
expert insight on how retailers can drive sales in the remaining days
of the 2012 holiday selling season extending through January 31, 2013
when consumers redeem holiday gift cards and take advantage of after
holiday shopping sales and promotions.
The methodology for Mercent's MEPI comparison matches all prior
studies and reports retail transactions driven through Mercent's
network of online shopping and advertising channels, including
comparison shopping engines (CSEs), third-party seller marketplaces,
and affiliate programs. To ensure continuity and to eliminate
artifact associated with new customer ramp, the Mercent eCommerce
Performance Index only references retailers live on the Mercent
Retail(TM) platform prior to and during the entire reported term.
The Mercent Retail(TM) platform is the industry's most comprehensive
channel management platform, giving retailers the power to reach more
than 200 million customers with targeted products and improved
placement on the most popular online marketing channels. Leading
retailers like 1-800-Flowers.com(R), HSN, Home Depot and others,
engage Mercent to develop and expand its approach to marketing and
selling their complete product portfolio across popular comparison
shopping engines (CSE's), Amazon.com and Google Shopping. In so
doing, these retailers can increase profit margins and accelerate
their competitive stature in the rapidly shifting eCommerce
The full recorded presentation along with presentation slides is
available publicly HERE. To learn more about Mercent's full product
portfolio contact Mercent Sales at 206-832-3900 or email@example.com.
Information regarding Mercent Retail shopping feed management
technology, Mercent Performance marketing services, and the complete
list of online marketing channels in the Mercent Shopping Network is
also available at www.mercent.com.
Mercent ensures large brand name retailers, including
1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and
others are visible, competitive, and profitable wherever consumers
shop. The company's Mercent Retail(TM) SaaS platform collects,
tracks, optimizes and publishes retail's total merchandising offers,
including catalog content, pricing, data and promotions across a
broad network of digital advertising and eCommerce channels.
Supported purchasing destinations include Amazon.com, Google, eBay,
Bing, product ads, comparison shopping engines (CSEs), affiliate
networks, social shopping sites and paid search and display
advertising campaigns. The company was founded by Amazon.com
veterans, is venture funded, and based in Seattle, WA. For more
information, visit www.mercent.com.
Mercent PR Contact
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