Splunk Helps SNAP Interactive Uncover Key Business Insights

  Splunk Helps SNAP Interactive Uncover Key Business Insights

   SNAP Uses Splunk® Software to Drive Operational Intelligence from IT to

Business Wire

SAN FRANCISCO -- December 11, 2012

Splunk Inc. (NASDAQ: SPLK), the leading software platform for real-time
operational intelligence, today announced that Snap Interactive, Inc. (OTCBB:
STVI), a leading social application developer, is utilizing Splunk software to
foster key business decisions and quickly uncover insights into user behavior
and engagement. With Splunk software, Snap Interactive can make key decisions
faster and better engage its users.

“SNAP Interactive has well over a billion data points from its users, and with
Splunk software we can more easily analyze and react to our data in
real-time,” said Clifford Lerner, CEO, SNAP Interactive. “When we began using
Splunk Enterprise, we quickly realized the benefits and additional value of
having a real-time analytics platform integrated with our key business data.
With the recent re-launch of our flagship product AreYouInterested.com, Splunk
provides real-time insights into key business metrics, enabling us to better
understand the behavior of our millions of users and making it much easier to
find important relationships across different countries, cities and

SNAP’s product teams test new features with a subset of users as often as 10
to 20 times per day. Utilizing dashboards within Splunk software, SNAP’s
development team reports that it can see in real-time increases in engagement
and exactly how different A/B tests are performing. This new environment
enables SNAP Interactive to iterate more quickly – ultimately benefiting users
with an improved, more engaging product.

In addition, SNAP Interactive uses Splunk software to analyze reaction to the
millions of emails that AreYouInterested.com generates each day. Splunk
software has provided SNAP with greater insight into the emails that customers
find most engaging and has allowed the company to make significant
improvements to email deliverability. This real-time view has also helped SNAP
protect its reputation and brand by avoiding having its emails incorrectly
blacklisted as spam, which naturally can have a negative impact on any

“The ability to use Splunk to quickly drill down and see any anomalies in
email sending patterns or deliverability has already generated returns well in
excess of the cost of the software,” said Geoffrey Brookins, Vice President of
Engineering at SNAP Interactive.

“Splunk is an extremely powerful platform that gives us views into complex
data sets in a way that was previously very complicated and labor intensive,”
said Jon D. Pedersen, Sr., SNAP Interactive’s CFO. “Having easier access to
such a wide range of data across key business metrics has increased our
ability to dig deeper into our data and improve the accuracy of our financial

“SNAP’s story is another great model for Splunk customers on how to discover
more value from their machine data,” said Steve Sommer, chief marketing
officer, Splunk. “SNAP embraced the Splunk platform with its innovative
development testing program, and took it a step further by incorporating
business data with IT data. Now, Splunk software provides views of SNAP’s data
for people across the organization, from development and product teams to
finance and executives, enabling SNAP to provide a better product for their
customers. Organizations that unify and analyze IT and business data together
will enjoy operational intelligence across the enterprise, faster
decision-making and a significant return on investment.”

To learn more about how SNAP Interactive is using Splunk Enterprise, register
now for SplunkLive! New York, being held on December 12, 2012, where SNAP
Interactive software engineer Nicholas DiSanto will discuss the deployment.

About SNAP Interactive

SNAP Interactive, Inc. develops, owns and operatessocial discovery
applications for social networking websites and mobile platforms. SNAP's
flagship brand,AreYouInterested.com®, is one of the largest social discovery
applications on the Internet, based on monthly active users ("MAUs") of
theAreYouInterested.comapplication on the Facebook Platform, and it offers a
completely integratedFacebook,iPhone,AndroidandWeb application. For more
information, please visit http://www.snap-interactive.com/, its blog at
http://blog.snap-interactive.com/, on Facebook
atfacebook.com/SnapInteractiveInc and on Twitter at@SNAPInteractive.

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™. Splunk®
software collects, indexes and harnesses the machine-generated big data coming
from the websites, applications, servers, networks and mobile devices that
power business. Splunk software enables organizations to monitor, search,
analyze, visualize and act on massive streams of real-time and historical
machine data. More than 4,800 enterprises, universities, government agencies
and service providers in over 80 countries use Splunk Enterprise to gain
Operational Intelligence that deepens business and customer understanding,
improves service and uptime, reduces cost and mitigates cyber-security risk.
Splunk Storm, a cloud-based subscription service, is used by organizations
developing applications in the cloud.

To learn more, please visit www.splunk.com/company.

Splunk and the engine for machine data are registered trademarks or trademarks
of Splunk Inc., and/or its subsidiaries and/or affiliates in the United States
and/or other jurisdictions. All other brand names, product names or trademarks
belong to their respective holders. © 2012 Splunk Inc. All rights reserved.


Splunk Inc.
Tom Stilwell, 415-852-5561
Finn Partners for SNAP Interactive
Lindsay Bubbico, 212-583-2738
Splunk Inc.
Sherry Lowe, 415-852-5529
Jade Wilkinson, 415-432-2459
Investor Contact
Splunk Inc.
Ken Tinsley, 415-848-8476
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